Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site [Paperback]

Jon Smith (Author)

Book Description

ISBN-10: 0071629602 | ISBN-13: 978-0071629607 | Publication Date: September 8, 2009 | Edition: 1

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

Editorial Reviews

About the Author

Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Grow Your Business with Google AdWords™.

Product Details

• Paperback: 160 pages
• Publisher: McGraw-Hill; 1 edition (September 8, 2009)
• Language: English
• ISBN-10: 0071629602
• ISBN-13: 978-0071629607
• Product Dimensions: 7.1 x 7.1 x 0.4 inches
• Shipping Weight: 7 ounces (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #798,453 in Books (See Top 100 in Books)

More About the Author

Jon was born in the UK, where he remained until he was eighteen. A happy childhood; making daisy chains, holidays in the sun, a few minor brushes with the law and an obsessive interest in all things fantasy. No brace, few spots and only one broken bone and one broken heart (not his). It all went swimmingly.

Jon has lived and worked in the USA, South Korea, Spain and Egypt and is currently based in Barcelona, Spain.

Jon writes non-fiction, children's fiction, musical theater and screenplays and has worked in the Internet industry for over 12 years.

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

3.0 out of 5 stars Already out of date., March 13, 2010

By 

S. Steele (Houston, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)

Already out of date. A lot of the free services he suggests are no longer free (some are if your internet savvy). After following his suggestions to the letter my site ceremoniously dropped on Google from page one, to page two, to page seven, all in one day. Great. I'd like to contact Jon Smith but his email is well hidden, or rather not put anywhere obvious. I paid money for your book. Now be available like David Pouge.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Short and Sweet, January 25, 2010

By 

Jason P. Lim (AZ USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)

It's a rather small book. Definitely not one of those bible reference books. However I don't have lots of time to read through deep explanations. Not all 52 tools (more like tips) are groundbreaking, but it's a great laundry list of things anyone can do to put you up higher on the totem pole. Quick and dirty tips without the lengthy references and historical context. I liked the book.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Invaluable Resource -, December 9, 2009

By 

Loyd E. Eskildson "Pragmatist" (Phoenix, AZ.) - See all my reviews
(HALL OF FAME REVIEWER)    (REAL NAME)   

This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)

Smith tells us that only 7% of Web sites employ any search engine optimization. Thus, those that do have an important advantage in competing for customers. His suggestions make good sense, are easily accomplished, and require only the investment of a bit of time. Suggestions include using a Yahoo site for identifying the popularity of specific keywords and related terms in Internet searches, a site (WordTracker) that gives information on the number of possible competitors using that keyword, the value of using a meta description, how to find out what competitors are using a meta words, using product/service-specific domain names, using Google Analytics to quantify the number of site visitors, what they're looking at, how long they stay, and the town they're searching from, laying out site pages, making it easy for site visitors to find what they're looking for - eg. use of an internal Google search took, etc. Smith also explains basic terms such as hits, page views, unique visitors, etc.