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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are Paperback – January 10, 2011
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"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company
“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines
“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH
“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
From the Inside Flap
Brand building is typically identified with businesses, but personal and professional relationships can also be seenand managedby these practical and proven techniques. Its not enough to simply paste on a superficial veneer. Brands, like special relationships, are real and make a difference. Just as the greatest business brands succeed through authenticity, your personal brand must reflect a sense of purpose, vision and values that truly embodies the real you.
David McNally and Karl Speak will show you how to create just such a personal brand. Using powerful techniques refined in the heat of business competition, theyll guide you in defining and building a personal brand that is strong because it is distinctive, relevant, and consistent. A strong personal brand will enrich you personally as well as professionally. This book provides:
An in-depth understanding of the principles of successful brand buildingin any context
Practical tools to build and manage powerful relationships in all aspects of your life
Strategies for aligning your personal brand values with your employers brand values and making brand building a successful endeavor for you and the organization
Advanced personal brand management techniques to help you stay on course as you continually refine and improve your unique personal brand.
Personal brand management will help you become more successful by building special relationships that allow you to get credit for who you really are and what you believe in. By daring to be your own brand you get to be more of who you are, not less the most authentic strategy for success throughout your life.
Be Your Own Brand gets right to the heart of how people can become a powerful, creative force in their own lives.
Bill Rutherford, Chief Financial Officer, Eastern Group, Hospital Corporation of America
Be Your Own Brand David McNally and Karl Speak start from the premise that a brand is a relationship, not a statement. And a personal brand is a special type of relationship, fueled by a strong belief system and tied to an emotional connection. Companies and products with strong brands are always the most successful in their industries. Strong, enduring personal relationships are every bit as sound and satisfying. Using the proven principles of successful brand building, McNally and Speak will show you how to build the kind of enduring, resilient relationships that can drive personal as well as professional success.
In an accessible style, Be Your Own Brand presents a new and compelling brand-development modelpersonal brand managementto help you succeed by building on your own unique values and beliefs. These branded relationships will let you be more of who you are, not less, in all facets of your life. And Be Your Own Brand will help you create relationships that, like the best brands in the world of business, truly stand the test of time. This innovative brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand building power inside the organization.
David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagles Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to Londons renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The authors lead the reader through an introspective journey that allows one to ponder whether they have the same drawing power as a fast food chain or a soft drink. As a learning tool, Be Your Own Brand helps the reader get below ones surface (image)to consider their core beliefs and values (soul) that others can
easily differentiate about us. A whole lot of good thinking in less than 150 pages.
That said, thinking of oneself as a commodity, like toothpaste or hamburgers, can be a useful heuristic device for understanding the perceptions other people make about you, and where their understanding might not align with your own. It is, as the authors point out, not enough to simply be a good person. If other people do not "perceive" you as a good person, then you're unlikely to get many of the benefits of being a good person. The authors' most interesting peice of advice is to use metrics to measure how well your behavior matches your "brand" (the kind of person you want to be) and to also actively measure how well your "brand" accords with others' perceptions of you.
This is a rather starkly utilitarian perspective on self-development. This book contains several ideas in the details that are useful thought-experiments for understanding where there may be a disconnect between what you think you are, and what other people think you are.
Most Recent Customer Reviews
Quick read, great questions to help one get more clear on purpose, and branding. What it did most for me was help to clarify that a brand is about how we impact others and... Read morePublished 2 months ago by Jen
A lot of babble about what a brand is without a lot of instruction on how to create and manage yours. Read morePublished on January 16, 2014 by Jennifer
Good information to have. I have passed it along to my son. He says it has helped him to know what to focus on to help move his career along the way.Published on September 12, 2013 by Mary Ann Bowman
This book is a good book regarding being authentic and knowing your purpose and how you want others to see you.Published on April 13, 2013 by martina salas
a good book about how to understand self-branding and how to accomplish being recognized as your own brand. Read morePublished on January 1, 2013 by Joseph A. Perkins
I couldn't understand why this book didn't begin to live up to its strong 5-star and 4-star Amazon reviews. Read morePublished on June 23, 2012 by Nemesis
Be Your Own Brand was critical in re-energizing my career! The simple, yet extremely profound, process outlined in this book is quintessential for anyone wanting greater clarity,... Read morePublished on January 26, 2011 by TOH in Arizona
Speak and McNally have revised their 2003 effort not only updating one of the earliest guides to personal branding but adding some useful ground rules for using social media in an... Read morePublished on December 29, 2010 by dave ruce