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Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government Hardcover – July 14, 2010

ISBN-13: 978-0313381553 ISBN-10: 0313381550

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Editorial Reviews


"...Handlin has provided as clear a roadmap to petitioning the powers that be as a Rand-McNally atlas...Her book is more than a guide -- it is a toolkit for repairing and renovating democracy." --New York Journal of Books 10/10/2010

"I highly recommend this helpful and informative book to anyone in small business or nonprofit organizations who is seeking a reliable guide to achieving success in lobbying government officials." --Blog Business World 12/7/10

"This unique how-to guide should be tremendously useful to any small business owner who wants to influence state or local government officials but cannot afford to engage professional lobbyists...Highly recommended." --Choice, Jan. 2011

• Explains the fundamentals of business lobbying: targeting the right official, choosing the best tools, and crafting a compelling message

• Shows why some lobbying efforts get results while others get ignored

• Compares the strengths and weaknesses of different communication tools: letters, emails, phone calls, petitions, in-person meetings, and more

• Offers step-by-step illustrations of how readers can apply what they learn to specific, common challenges

• Real-world advocacy examples

• Tip sheets, including "How to Work a Public Meeting," "Setting Expectations for Your Lobbying Effort," and "Don't Waste Your Money"

• "For Example" sidebars, such as "Time-Wasters and Turnoffs" and "The 5 Biggest Mistakes"

• "You Try It" exercises

• Model advocacy materials, including letters, emails, scripts, testimony, press releases, and more

• Sample laws, policies, and forms

• A "Learn the Language" glossary decoding some of the key jargon used in local and state government

• Resource guides for small businesses seeking government contracts

"…a must-read for anyone who wants to seek a zoning variance, block a local ordinance, change a state law or otherwise make his or her voice heard in the halls of political power."


Crain's New York Business

"… this unique how-to guide should be tremendously useful to any small business owner who wants to influence state or local government officials but cannot afford to engage professional lobbyists. … Highly recommended. Collections serving practitioners or potential entrepreneurs."



"Author Amy Handlin shows you how to contact and educate your local and state elected officials so you can enlist their support. Using the simple formula of 'target, tools and tactics,' she shows business owners -or anyone who needs to lobby-the best ways to reach lawmakers."




"After reading Be Your Own Lobbyist, it occured to me how ignorant I have been over the last 30+ years, spending money needlessly on thngs I could have easily done myself. This book is essential reading for anyone going into business or anyone who owns a business, as it very easily navigates step by step through the process of dealing with all the various state and local government issues that arise. The information is invaluable -- the best reference book on the market."


Professor John Buzza, Director of Monmouth University's Leon Hess Business School Center for Entrepreneurship


More About the Author

Assemblywoman Amy Handlin, PhD currently serves as Deputy Minority Leader of the New Jersey General Assembly. She is also Associate Professor in the Department of Management and Marketing at Monmouth University. She holds a BA from Harvard, an MBA from Columbia and a PhD from New York University's Stern School of Business.
Contact Amy Handlin:

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