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Beat the Odds
 
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Beat the Odds [Hardcover]

Martin Yate (Author)
4.3 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

May 16, 1995
Warning: this is not your father's career book!
Your parents claimed if you knew your job, did it well, and played by the rules you had it made. Not in today's job market. Employee loyalty is no longer rewarded, and careers become obsolete with a roll of the dice. The corporate ladder is a relic of the past. Company structures are undergoing a dramatic shift in the ways they hire, fire, and manage their employees--and those who intend to advance professionally in the next decade will need to reinvent themselves in much the same way. Now you can beat the odds and prosper in the process. Bestselling author Martin Yate imparts exciting new strategies that speak directly to the reality of today's changing workplace, and he offers the blueprint you need to achieve and maintain career buoyancy in these turbulent business times.
Your company is downsizing and you sit under the axe...
BEAT THE ODDS!
...discover the time-tested behaviors that determine success--and make yourself indispensable.
You're frozen without a future in your present position...
BEAT THE ODDS!
...inject new life into your career by taking advantage of exciting money-making possibilities now emerging in our economy.
You're entering the market place and are confused about which job to take...
BEAT THE ODDS!
...don't place a losing bet--learn which jobs have the brightest future.
Martin Yate has researched and developed a practical method that will triple your chances for financial security. By following this fresh, innovative, three-pronged approach, you become both flexible and marketable, preparing yourself for any volatile business situation that may cross your path.
1) Establish a solid job base: a professional core career in a healthy, growing industry.
2) Make use of that core career as a foundation to build a thriving entrepreneurial career.
3) And always keep your dream career in sight: The skills that have made a success of your other careers can be applied to this seemingly unattainable goal.
On the way to financial prosperity, you'll find invaluable advice on:
-- The best job prospects in America--what's hot and what's not for proven upward mobility.
-- How to choose mentors who can make a dramatic difference in your career.
-- The fifteen danger signals of job loss...and how to make a layoff pay off in the long run.
-- The four success principles of career management in the '90s and beyond.
-- Everything you need to know to launch a successful home-based business or franchise.
Practical and clearly written, and as revolutionary as the times themselves, Beat the Odds is must reading for Americans who wish to gain the upperhand and achieve the highest payoff possible in the work world of the '90s.

Editorial Reviews

From the Inside Flap

Warning: this is not your father's career book!
Your parents claimed if you knew your job, did it well, and played by the rules you had it made. Not in today's job market. Employee loyalty is no longer rewarded, and careers become obsolete with a roll of the dice. The corporate ladder is a relic of the past. Company structures are undergoing a dramatic shift in the ways they hire, fire, and manage their employees--and those who intend to advance professionally in the next decade will need to reinvent themselves in much the same way. Now you can beat the odds and prosper in the process. Bestselling author Martin Yate imparts exciting new strategies that speak directly to the reality of today's changing workplace, and he offers the blueprint you need to achieve and maintain career buoyancy in these turbulent business times.
Your company is downsizing and you sit under the axe...
BEAT THE ODDS!
...discover the time-tested behaviors that determine success--and make yourself indispensable.
You're frozen without a future in your present position...
BEAT THE ODDS!
...inject new life into your career by taking advantage of exciting money-making possibilities now emerging in our economy.
You're entering the market place and are confused about which job to take...
BEAT THE ODDS!
...don't place a losing bet--learn which jobs have the brightest future.
Martin Yate has researched and developed a practical method that will triple your chances for financial security. By following this fresh, innovative, three-pronged approach, you become both flexible and marketable, preparing yourself for any volatile business situation that may cross your path.
1) Establish a solid job base: a professional core career in a healthy, growing industry.
2) Make use of that core career as a foundation to build a thriving entrepreneurial career.
3) And always keep your dream career in sight: The skills that have made a success of your other careers can be applied to this seemingly unattainable goal.
On the way to financial prosperity, you'll find invaluable advice on:
-- The best job prospects in America--what's hot and what's not for proven upward mobility.
-- How to choose mentors who can make a dramatic difference in your career.
-- The fifteen danger signals of job loss...and how to make a layoff pay off in the long run.
-- The four success principles of career management in the '90s and beyond.
-- Everything you need to know to launch a successful home-based business or franchise.
Practical and clearly written, and as revolutionary as the times themselves, Beat the Odds is must reading for Americans who wish to gain the upperhand and achieve the highest payoff possible in the work world of the '90s.

From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.


Product Details

  • Hardcover: 412 pages
  • Publisher: Ballantine Books; 1 edition (May 16, 1995)
  • Language: English
  • ISBN-10: 0345387686
  • ISBN-13: 978-0345387684
  • Product Dimensions: 9.6 x 6.6 x 1.4 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,443,613 in Books (See Top 100 in Books)

More About the Author

Martin Yate is an internationally best-selling author. He has held major posts as a director of training and personnel for several international companies. His best-selling title Great Answers to Tough Interview Questions (published by Kogan Page) is now in its 5th edition and has sold over 4 million copies.

 

Customer Reviews

3 Reviews
5 star:
 (1)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:
4.0 out of 5 stars A great book, one of the best in this area, but a bit wordy!, April 8, 2004
By 
Daniel Lamb (Calgary, Alberta Canada) - See all my reviews
(REAL NAME)   
This review is from: Beat the Odds (Hardcover)
While this book was clearly written by the author at least in part to placate his own ego, the basic concepts he touches on in the book are golden. The book is divided roughly into two parts; the first section describes how Mr. Yates feels the work-world will be divided up into basic categories like Knowlege-workers ,Service-workers, and the equivalent of the Assembly worker. He even points out that some jobs, at first glance might be considered knowlege worker, where in reality they are Assemby-line jobs. (some types of lawyers etc.) The second portion of the book discusses what it takes to become successful both in your personal life and your work life by embracing and improving on 8 key character traits or factors. He also brings in a third concept that each of us should have three 'jobs' simultaneously, (each of which focuses on a different combination of the 8 traits.) These three 'jobs' are; core career, entrepreneurial career, and dream career. Into the mix is thrown the idea that you should also balance your personal life with your work life.

All in all, the book was well written, although you had to dig occasionally to pull the really good stuff out into the open. I'd recommend this as a good reference for anyone who wants to ensure that they remain fresh in whatever their current job is and who is interested in working toward that 'Dream job' they really would rather be doing!

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1 of 1 people found the following review helpful:
5.0 out of 5 stars A good sense of structure, August 15, 2005
By 
William D. Tompkins (New York, New York USA) - See all my reviews
(REAL NAME)   
This review is from: Beat the Odds (Hardcover)
This book, has a suspicious title that didnt really encourage me to want to read it--as it wa a gift to me but I read it. It is written quite well and provides some very useful information that is readily applicable. A suggested read.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars One of the best career planning books around!!!, January 3, 2002
By 
Dan Lamb (Calgary, Canada) - See all my reviews
This review is from: Beat the Odds (Hardcover)
While this book was clearly written by the author at least in part to placate his own ego, the basic concepts he touches on in the book are golden. The book is divided roughly into two parts; the first section describes how Mr. Yates feels the work-world will be divided up into basic categories like Knowlege-workers ,Service-workers, and the equivalent of the Assembly worker. He even points out that some jobs, at first glance might be considered knowlege worker, where in reality they are Assemby-line jobs. (some types of lawyers etc.) The second portion of the book discusses what it takes to become successful both in your personal life and your work life by embracing and improving on 8 key character traits or factors. He also brings in a third concept that each of us should have three 'jobs' simultaneously, (each of which focuses on a different combination of the 8 traits.) These three 'jobs' are; core career, entrepreneurial career, and dream career. Into the mix is thrown the idea that you should also balance your personal life with your work life.

All in all, the book was well written, although you had to dig occasionally to pull the really good stuff out into the open. I'd recommend this as a good reference for anyone who wants to ensure that they remain fresh in whatever their current job is and who is interested in working toward that 'Dream job' they really would rather be doing!

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