"Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto."- Anita Roddick, Chairperson,The Body Shop International plc
Book Description
Editorial Reviews
Review
"Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto." Anita Roddick, Chairperson, The Body Shop International plc. "This book brings together ideas associated with aesthetics, sustainability, social justice and the business bottom line, to tell a new story of the emerging role of corporations amidst changing world conditions. If part of the task of creating a positive future is to imagine its shape, Dickinson's practical optimism in the face of challenge makes a significant contribution." Gill Coleman, Director, New Academy of Business "The idea of Beautiful Corporations is a critical one. The time is perfect for this book to arrive. The corporation that will dominate tomorrow's business landscape will pursue the social as well as the financial agenda." Sean Blair, Design Director, Design Council
From the Back Cover
The successful 21st century manager will have to learn to migrate from the muzak economy of the shopping centre to the Mozart
economy of mass customisation and a richer quality of life. Everywhere companies and their brands are shouting for our attention in the global language of design. Only the most memorable win. Consumers now expect to experience the pleasing sensations of style and beauty from the companies they deal with. Beautiful Corporations shows how a strong corporate "personality" is a competitive advantage or differential that the most successful companies utilize as part of their overall strategy. These "beautiful companies" use excellence in corporate expression such as visual design, written communications, and the ergonomics of the workplace to create competitive advantage with regard to acquiring and keeping customers and employees, motivating the workforce, and positively influencing the public and stakeholders.
Corporations rule the world. Beautiful Corporations is about their design and attitude.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
