The Beauty Brains: Real Scientists Answer Your Beauty Questions [Paperback]

Sarah Bellum (Author)

Book Description

Publication Date: March 13, 2008

The Beauty Brains is a beauty advice book that reveals the science behind cosmetics and personal care products. It was written by real scientists to help people cut through the confusing, misleading and sometimes false information that the beauty companies bombard us with. The goal of this book is to explain cosmetic science and answer common beauty questions in a way that's entertaining and easy to understand.

Product Details

• Paperback: 208 pages
• Publisher: Brains Publishing; First edition (March 13, 2008)
• Language: English
• ISBN-10: 0980217342
• ISBN-13: 978-0980217346
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #1,540,780 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars What the Cosmetic Industry Doesn't Want You to Know!, July 27, 2008

By 

KP (Chicagoland area) - See all my reviews

This review is from: The Beauty Brains: Real Scientists Answer Your Beauty Questions (Paperback)

Who has the knowledge to really know whether the promises made to us by the beauty industry and their advertisers are legit? Let's face it: Not too many of us. As a result, most of us hop from product to product, hoping that the next purchase we make will be our miracle in a jar, bottle, or tube. More often than not, we're disappointed so we buy something else only to discover we've thrown more of our hard-earned dollars away and we're no closer to the results we had hoped for.

If you're tired of being played the fool and want real answers to what works and why so you can start making SMART decisions, read the Beauty Brains book. The authors are a group of cosmetic scientists who work in the industry but stay anonymous so they can report the facts in an unbiased way. They host a great website that answers questions people submit concerning all sorts of beauty topics. This book is a collection of those questions, in an easy to read and fun style. You don't even have to read the chapters in any order: the table of contents lists the questions covered in each chapter so you can focus on what interests you and find your answers fast.

In the first three chapters, you'll learn the shampoo secret that companies don't want you to know, the only two oils that deep condition hair by penetrating the hair shaft, (Stop wasting your money at the salon, ladies! You can do it yourself at home with two oils you can purchase at the grocery store!), what to avoid if you want shiny hair, what everyone should know about straightening irons, and "the top ten split end busters", to name just a few topics. There's also a chapter on skin care, including the five top moisturizing oils you want to look for, honest help for acne and Rosacea, ways to reduce enlarged pores, wrinkles and realistic information on what you can do about them, and safe ways to make your skin look brighter and younger. Additional chapters include questions & answers concerning makeup, nails, cosmetic surgery, which ingredients really matter, as well as the scandals and secrets of the beauty industry and answers to your cosmetic concerns. These authors are not afraid to mention product names, companies, and bogus claims, either. They know their facts...and use them!

So stop falling for the hype! If you want to become a smarter shopper and finally find the beauty products you need, read this book. I've found that I no longer waste time and money and couldn't be happier with the results. Thank you, Beauty Brains!

5 of 5 people found the following review helpful:

4.0 out of 5 stars Science for the masses, July 24, 2008

By 

K. Rudd "Bookgirll" (Reno, NV) - See all my reviews
(REAL NAME)   

This review is from: The Beauty Brains: Real Scientists Answer Your Beauty Questions (Paperback)

Written in a witty, fun to read style, this book explains the chemistry behind the beauty biz in an easy to understand language. Never pompous or condescending like other cosmetic industry watchpeople, the authors never promote any particular brand or do they even judge the spending choices you make. They just try to unravel the hype created by the multi-million dollar advertising campaigns created by the cosmetic company congomerates. Good read.

4 of 4 people found the following review helpful:

5.0 out of 5 stars The Brains Unleashed, August 1, 2008

By 

Trillian (Raleigh, NC) - See all my reviews

This review is from: The Beauty Brains: Real Scientists Answer Your Beauty Questions (Paperback)

Anyone who is a fan of the Beauty Brains blog will find this book indespensible. I have been reading beauty books for decades and it wasn't until the preview copy of this that I finally understood that there are really only four kinds of shampoo. The Brains are funny, extremely knowledgeable, and lucid. The only suggestion I have (and this is not a criticism) is that it would be good to see more coverage of men's products (or products that would be suitable for men, i.e. not overly greasy or perfumed). Anyone who has ever had to help a teenaged son cope with acne, Accutane, or razor burn might know what I mean.