Customer Reviews

Beauty and the Business: Practice, Profits and Productivity, Performance and Profitability

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I have truely enjoyed Beauty and The Business - This is what every aesthetic/cosmetic practice needs to have. A understanding of how the Cosmetic/Aesthetic business works and the best ways to integrate your medical practice and put all the vendors and suppliers work for you.

There's no need to reinvent the wheel. its all there for you. Patients want a practice that has a established and well rounded physician - Don't be fooled by poor marketing strategies, use those skills and tools that are available to you - You will enjoy this book immenselly has some great hints and feeback from very powerful physicians who have used those techniques in their practices today.

Sincerely,

Claudio R Pinto, MMA

Chair of Project Beauty

Board of Directors - Society of Plastic Surgical skin care specialists

I am an Oculoplastic and Cosmetic Facial Surgeon, only 2 years out of subspecialty training, but I feel that I have had a very clear picture in my mind of the practice that I desired to create for some time now. I spent the first 2 years of my career in private group practices where I have consistently felt that the wrong aspects of business have been the primary focus in medical practices. I first heard about this book from another physician whom I befriended at a national skin care product seminar as a "Must Read." Immediately upon my return from the seminar, I ordered the book and readit in its entirety the very next weekend. Now I can say myself that I would second the notion of this book being a "Must Read" for any physician even considering the idea of beginning something new, fresh, and exciting. I found this book to be extremely informative and truly inspirational. The details included within focus on common marketing concepts such as branding and recognition, that are somewhat lost on the average current physician in practice. Nowadays, to effectively compete in the aesthetic marketplace, a solid foundation of core values and a plan for implementation are more important than ever! Not only did this book help stimulate my desire to create my unique vision, but it also encouraged me to allow the passion I have for my work shine through in many other aspect of my life. Thank you Dr. Buford for an extremely well-written and motivational piece of literature that I have already recommended to my closest colleagues.

Gregory D. Lewen, M.D.

Miami, FL

These days, everyone wants to look younger, particularly baby boomers. In exploring cosmetic surgery options, how do people decide which surgeon to go with? Often, it comes down to good marketing. Aesthetic surgeons who communicate well and gain people's trust will get more business, pure and simple.

That's why every aesthetic practitioner needs Dr. Gregory A. Buford's book, Beauty and the Business to be successful. It covers every aspect of marketing, from defining your market and branding, to the four P's of marketing (product, place, promotion, price), and beyond to conversion and even staff training.

Any business needs sustained growth, but physicians are not trained as marketing experts. This book is especially written to help practitioners fill that gap, so instead of merely surviving, they are thriving - reaching that ultimate goal defined by Dr. Buford as Thrival.

I bought and read in 2 days this book since it's all about what I was trying to understand in medical aesthetic business. Dr Buford shares his experience and expertise in a field where decision makings are crucial to stay in a very aggressive and competitive market. If you are a cosmetic surgeon you need to read this book to understand why someone is succesfull and someone not, even if good surgeon.

Thanks to Dr Buford for his bright vision of aesthetic plastic surgery

Beauty and the Business

Greg Buford demonstrates what it takes to be successful in the field of elective medicine in today's market. He demonstrates an understanding of managing a medical practice, offers pearls into making it run well, and opens a dialogue into marketing in the new internet and social media world.

This is a great read for anyone interested in starting or improving their elective health care business. Challenge yourself to improve your customer service and make your marketing methods more effective.

Learn from a young star in the non surgical, elective aesthetic medicine field.

"Beauty and the Business" is a practical and beneficial text for any medical practice involved in the rapidly changing and expanding area of cosmetic medicine.

It is well written and easy to read. There are many worthwhile suggestions that can be incorporated to improve any medical practice, whether the practice is just starting in aesthetic medicine or is a mature aesthetic (cosmetic) surgical practice.