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bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories. Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. At that time, three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering inspirational, sexy fashion to this under-represented population of stylish women.