Become The Brand Of Choice [Paperback]

Jason Hartman (Author)

Book Description

Publication Date: May 15, 1999

Why take the time for building relationships rather than chasing those hot, new leads? Because you'll make more money, consistently, over timeand enjoy doing it!...This is a book for everyone in business and for every type of business.

Creating "clients for life" is a proven way to increase your bottom line. Say good-bye to unpredictable income. Relationship marketing gives you all the control you want and the profits you deservein less time. Harness the power and potential of this people-centered approach to build you and your business into the brand of choice.

You'll learn how to:
* Double your profit in half the time by shifting one primary focus
* Move beyond the stress and instability of "roller coaster" income
* Create customers who are your best sales force
* Tap into the most neglected source of loyal clients
* Use the media to your advantage; avoiding common marketing mistakes
* Guarantee yourself reasonable work hours and more vacation time
* Establish loyalty programs to win customers for life
* Use AutoMagic marketing - the trend of the future!
* Create brand identity and brand equity for your business
* Become a celebrity in your field
* Use power networking like you've never used it before!
* Have customers chase you, your product/service

Editorial Reviews

About the Author

The master of relationship marketing, Jason Hartman has received countless awards for top sales performance. He has consistently ranked in the top one percent of REALTORS in the U.S. since 1987. Entrepreneur, speaker and author, Jason Hartman resides in Newport Coast, California.

Product Details

• Paperback: 292 pages
• Publisher: Lifestyles Pr (May 15, 1999)
• Language: English
• ISBN-10: 1583200045
• ISBN-13: 978-1583200049
• Product Dimensions: 8.4 x 5.3 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #3,920,572 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

4.0 out of 5 stars A Solid Business Book, September 19, 1999

By A Customer

This review is from: Become The Brand Of Choice (Paperback)

Jason Hartman has done a great job outlining what it means to create a brand. He discusses techniques and tools used by both the business elite and celbrities to help build their "brands," and more importantly, he gives tips on how to apply these techniques in everyday life.

7 of 8 people found the following review helpful:

5.0 out of 5 stars This is an important book for any business or entrepreneur, May 23, 1999

By A Customer

This review is from: Become The Brand Of Choice (Paperback)

Becoming the Brand of Choice is an important book for any large business, small business or entrepreneur. Jason Hartman's point about creating "clients for life," is ignored by too many in business. The hot new prospect or client is the hardest to sell. If you concentrate on the clients you already have through methods Jason emphasizes in the book (i.e. Customer Care, Collaboration, Consistancy, and Chain of Relationships) you not only get continuing business but attract new clients and customers. This is an important book and long needed on the market.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A "must read" for every business owner!, August 30, 2001

By A Customer

This review is from: Become The Brand Of Choice (Paperback)

This book has been so instrumental in helping me grow my small business. I have actually used some of the techniques suggested in the book and they have produced results! This is a "must read" for every business owner. I highly recommend this book to anyone that is looking for new and creative ideas that will increase their company's profits!