Customer Reviews

Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions

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Written in a straight-forward and articulate fashion, Jason Hartman illustrates for us that the essence of success both in business and indeed in life, lies within each of us. Jason demonstrates his dynamic talent for communicating by utilizing many personal improvement tenants and then transforming these ideas into practical marketing and sales applications. Always striving to expand one's comfort zone and developing a code of ethics by which to live are only a few of his many insights on what is needed to become a success. He then takes these maxims and develops them into concrete marketing principles referencing both a variety of well known businesses as well as his own highly successful real estate company.
So much more than many of those gimmicky how-to-get-rich books that are woefully short on substance, The Brand of Choice is a must read for those serious about taking their careers and their lives to the next level!

I am the president and owner of a small computer chip design firm in Southern California. Due to the recent technology recession, business no longer came knocking and we had to start marketing. I came across Mr. Hartman's book quite by chance and was able to immediately apply Personal Branding techniques as we began our marketing program. I really APPRECIATE Jason sharing his insightfulness and his overall positive tone, which applies to beyond just business. The information is very timely for us and I use the book as a hand book for my marketing activities.

As a ten year Director of Sales Training for a major pharmaceutical company, I've probably seen every imaginable book, video and seminar on selling.
First, this book is unique in that it recognizes a source of value, power and influence that is almost always ignored in most sales and marketing text, the individual.
In a very straightforward way, Mr. Hartman shows us exactly how to increase our value by thinking of ourselves as "brands". Brands that can be created and grown to increase their worth.
Mr. Hartman very readily shares his "secrets" and step-by-step plans to help us develop our own "personal brands".
I especially like this book because it was written by an author who has become highly successful by implementing his own advice.It is very obvious that Mr. Hartman is sharing information that he himself has tried and has found to work.
This book is full of great practical "personal branding" ideas and tips.
I would recommend a definite "add" to any sales and marketing collection!

Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other entreprenuers! Joe Milunas, President of REInvestingPartners.com

Jason's humanly sensitive and ethical approach is commendable. You can tell early on that he's a sincere and likeable guy with loads of integrity, and it's easy to understand why his relationship marketing approach is so successful. It didn't take long for me to completely trust the author -- not something I can always say about marketing books. The book is written in a very accessible conversational style which lends great clarity and makes it an enjoyable read and readily applicable. The goal-setting tips are valuable for application to every area of life. I detect a lot of Napoleon Hill's concepts coming through ("Think and Grow Rich"), but have to say that the way Jason lays them out and applies them is even more readily grasped by me than the original Hill book (which is another excellent read, by the way).

Jason Hartman has authored a book which sets itself apart from the plethora of "you can be a star" books by providing sincere, practical and most of all *ethical* advice. He has included a section on developing your own Constitution and code of ethics, as well as many other sections containing hard-hitting media and marketing techniques. Jason practices what he preaches, although he is never preachy in his approach. I grew up in the Newport Beach, CA area where he went from a 20-something kid to a a 30-something multimillionaire real estate professional, and I saw his rise in the local papers. This guy is the real deal, and his book shows how you can do it too.

Jason's book covers the "how to's" in becoming successful-- It starts with YOU! I have not yet finished the book, but am taking my time, writing notes, and thoroughly enjoying his writing style and the message therein.

I highly recommend this book to anyone wanting to take steps toward reaching their goals.

Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions offers the reader a variety of ways to improve your individual and professional life. This book is enjoyable to read, and offers clear examples of the principles taught. Within minutes, ways to improve your goal setting, relationships with people, and in general your life are apparent. I enjoyed how the author involves you in the book, and clearly expresses the concepts of his book.
The concepts expressed about marketing and maximizing those things that will improve your business are exceptionally good. You can clearly see from the explanations why one thing is effective and another ineffective. It also offers valuable information with how to be successful.
I highly recommend all readers to purchase today a copy of this book and start the journey towards a happier and more successful life.

For sure I have many times experienced the magic that is Mr. Jason through Mr. Jason's skilfully crafted use of such vepid phrases as "Brand Awareness" and "Effecting Change". If I were a bottle of cola I would most certainly become the Mr. Pib of colas after reading Mr. Jason's very special book on branding. At first I though this book was about branging cows. Boy was I wrong. It is so much more. Thank you Mr. Jason for changing my life in so many ways.

It is a must read if your interested in branding!