This book will help you “Become The Exception” to this sad statistic. You can become among the elite of the sales world who know how to keep a prospect and convert that prospect to a loyal client. Learning how is not going to be painful. In fact, it will be a wonderful adventure.
After a prospect first rejects a proposal, fifty percent of sales people stop calling. Another twenty-five percent stop calling a prospect after a second rejection. But, the vast majority of all sales happen after the fifth contact.
Is this bad news? Well, for the quitters it is. But for salespeople schooled in the art of selling, this statistic is exciting news. Why? Because seventy-five percent of your competition is quitting long before it is time to quit. All you need to do is figure out how to stay in the game through those five initial blows to your ego.
We are about to create a systematic, consistent, persistent, do-able program . . . a program that is realistic and that you can stick to. We are going to groove into your swing a sequence of events that will ensure you establish a relationship with prospective clients and grow your business.
