How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months [Hardcover]

Darryl Davis (Author)

Book Description

Publication Date: October 10, 2002

The realtor's essential guide to harnessing true earning power

How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.

The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarter­­not harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.

Editorial Reviews

From the Back Cover

In just twelve months you can double your income and make your career in real estate more productive, more satisfying and more rewarding in every way. With the lessons you learn in How to Become a Power Agent in Real Estate you will increase your listings, watch your sales figures soar, and double your income--and you won't be working harder, just smarter.

Based on author Darryl Davis's successful POWER Program , this battle-tested, agent-proven guide supplies all of the commanding sales techniques and practical management tips you need to become a top producing agent. The POWER Program has already helped thousands of new and experienced real estate agents and brokers close more sales and significantly increase their incomes.

You'll learn twenty potent time-management techniques for working with clients and getting the most out of every day. You'll also discover six key concepts of prospecting, how to conduct a successful listing presentation, and the ten commandments of objection handling. Savvy insiders' tips show you how to market your listings and show properties, present offers to your sellers, and skillfully facilitate negotiations. You'll also discover the advantages of "farming for dollars" and learn innovative techniques for promoting and publicizing your services.

Darryl Davis will help you learn and implement the Three Power Principles of Real Estate: the Coaching Philosophy, Next Level Design, and Maintaining Focus. These principles will save you from getting lost in the mundane details of listing and selling and help you focus on working effectively with clients and helping them to achieve their own goals. Most importantly, this book will help you have more fun and less stress in your career while making more money.

How soon will you see results? Immediately! From the moment you start, you'll begin to snag more listings and close more deals. Find the keys to achieving wealth and personal satisfaction in your chosen profession. Read How to Become a Power Agent in Real Estate and start doubling your income today!

Double your income in just 12 months

Packed with powerful sales techniques and administrative tips that will help you become a top producer, How to Become a Power Agent in Real Estate gives you both the business and personal skills you need to double your income in one short year. In this comprehensive guide, you'll learn how to list and sell more houses by helping buyers and sellers to achieve their goals. You'll find scores of battle-tested, agent-proven secrets

that will send your commissions soaring, including:

• 16 powerful ways to find prospects
• 4 key reasons why listings are so important
• 22 winning dialogues for handling objections
• 10 effective ways to work with buyers
• 8 essential concepts of self-promotion
• 18 servicing tips and techniques for your referral base
• And much, much more

How to Become a Power Agent in Real Estate, will help you master every aspect of being a more effective real estate agent, from winning the listing to closing the sale. If you are committed to taking your career to the next level, start reading this book now, and be prepared for dramatic results!

About the Author

Daryl Davis is a speaker, trainer, and business coach for many of the largest real estate brokerages and franchises in the United States and Canada. He started his real estate career at age 19 and became a top producer in his first year. As an active agent he generated an average of 6 transactions a month. In 1993 he created The POWER Program, the only training course for real estate agent that meets once a month for twelve consecutive months. He has helped thousands of real estate agents double their incomes.

Product Details

• Hardcover: 250 pages
• Publisher: McGraw-Hill; 1 edition (October 10, 2002)
• Language: English
• ISBN-10: 0071385207
• ISBN-13: 978-0071385206
• Product Dimensions: 9.8 x 7.4 x 1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (38 customer reviews)
• Amazon Best Sellers Rank: #46,830 in Books (See Top 100 in Books)
  • #5 in Books > Business & Investing > Real Estate > Sales
  • #27 in Books > Business & Investing > Real Estate > Buying & Selling Homes
  • #36 in Books > Business & Investing > Management & Leadership > Training

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Customer Reviews

Most Helpful Customer Reviews

86 of 92 people found the following review helpful:

5.0 out of 5 stars How to Become a Power Agent in Real Estate, December 29, 2002

By 

William M. Rooney (Sparks, NV United States) - See all my reviews

This review is from: How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months (Hardcover)

As a real estate professional and knowing that most how-to-do-it books rarely tell it like it really is, I was skeptical when purchasing this book; however, it quickly became apparent that the writer knew what he as talking about! The book is a "must have" for anyone in real estate whether they have been an agent for a month or 10 years. It is written in plain english and effectively outlines ways to make money in the real estate business. I feel so strongly that this book can make a huge and positive influence on real estate agents, I have placed the book in my office and agents sign it out for a week at a time. I also brief passages in the book at my weekly Business Meetings. A very superbly written book!

30 of 30 people found the following review helpful:

4.0 out of 5 stars Outstanding Concepts, Mediocre "Techniques", November 10, 2004

By 

Newbie RE Agent (Minneapolis, MN USA) - See all my reviews

This review is from: How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months (Hardcover)

Overall, I was VERY impressed with the quality of information in this book. The *concepts* presented, on how to manage your time and build your business effectively, for example were absolutely on the mark. However, I definitely felt some of the scripts and "techniques" were on the cheesy side and a little bit high-pressure. I think it's important for every agent to develop their own style, so - lousy scripts aside - this book is a must-read if you are looking for inspiration and direction on building a successful real estate career.

94 of 108 people found the following review helpful:

1.0 out of 5 stars Stale and poorly presented, July 5, 2005

By 

Ronald Davis (portland) - See all my reviews
(REAL NAME)   

This review is from: How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months (Hardcover)

This book is a rehash of bits and pieces that you can find elsewhere presented in a more useful mode. Mike Ferry is not bad. Gary Keller is very good, though not long on some technical matters. And while you are at it, go to Roger Dawson & G. Richard Shell for a little help.

Now, Spin Selling, with the workbook, by Neil Rackham, and you will begin to put it all together.

And, by the way, it is a statistical game. No matter how wonderful you are -- and no matter how much BS the trainers give you about how they can sell any and every person -- you can't. The trick is to expect to generate 3 to 6 sales per 100 people you talk real estate to PROVIDED you keep in touch and don't expect anything for six months. Keep on keeping on, talk to 50 new people (while staying in touch with the old) for 18 months, and you will suddenly discover you are making a pile of money. On average, you will get 3 transactions a month every month, provided you keep talking to 50 new contacts per month.

What the motivational boys and the trainers don't tell you is they have nothing to teach. The only use for a trainer is to create a parent figure to whom you are responsible for making your phone calls, meeting the people and doing the follow up, and doing the follow up, and doing the follow up.

Darryl Davis is pretty far down the list when it comes to helping you get where you want to go.