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Become A Recognized Authority In Your Field - In 60 Days Or Less Paperback – November 1, 2001


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Product Details

  • Paperback: 292 pages
  • Publisher: Alpha; 1st edition (November 1, 2001)
  • Language: English
  • ISBN-10: 002864283X
  • ISBN-13: 978-0028642833
  • Product Dimensions: 8.3 x 5.5 x 0.7 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #149,481 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.


More About the Author

Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of 80 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

4.3 out of 5 stars
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So the book is an easy read tightly written, succinct and to the point.
Dan Vance
I highly recommend this book for anyone in business, and it should be considered required reading by all consultants.
John C. Dunbar
It's part of my reference library, and I've read it more than one time.
Jinger Jarrett

Most Helpful Customer Reviews

69 of 71 people found the following review helpful By A Customer on January 13, 2004
Format: Paperback
Don't get me wrong, the book overall is full of useful information. It was worth the buy. BUT no real explanation is given in how this "recognition as an Authoritive figure in your field" can be obtained in "60 days or less". These words are part of the title which is what absolutely grabbed my attention and pursuaded me to purchase the book.
Guess I was expecting a suggested "plan of action" along with a recommend "time line" for those actions. The Contents page refers to "The Action Plan" on page 32. Here you do find an overview of "the plan" which lists the major items that should be attempted, but thats all that given. In later chapters the author even points out how some of the items listed may take months or (in the example of "write and publish a book) could possibly take a couple of years. Many other items noted would be difficult (but I suppose, not impossible) to accomplish within 60 days.
But all of the items listed as being "required" and the details and explanations given are very good, and explained clearly. The book's title is perfect if the words "In 60 Days or Less" were to be removed.
So in summary "this book tells you should and need to to do, except how to accomplish the tasks in '60 days or less ', BUT the book is still worth the read.
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36 of 36 people found the following review helpful By Dan Vance on March 25, 2005
Format: Paperback
First of all you are not going to become a recognized authority or guru in 60 days as the title suggests. Second you probably can figure out without reading the book that to become a guru you need to write a book.

OK that's the bad news. The good news is that Bly is a good writer. He should be he does it for a living at least part time. So the book is an easy read tightly written, succinct and to the point. Mr. Bly gives the reader a lot of important tips on how to get close to guru-ship besides telling you to write a book. If you are interested in being a consultant, doing seminars or an intellectual just looking for publicity, Mr. Bly gives excellent insight on how to do just that. I would definitely recommend this book on that basis.
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43 of 46 people found the following review helpful By Justin Hitt on August 9, 2002
Format: Paperback Verified Purchase
A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message.
Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers.
This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover.
"Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend `Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.
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19 of 19 people found the following review helpful By Monica Main on January 2, 2007
Format: Paperback Verified Purchase
I had to dock this book one star because the title is VERY misleading. The worst part about it is that Bly KNOWS you can't become a recognized authority in ANY field in 60 days or less.

He has a step-by-step outline starting from A to Z on how to gain credibility in your field. The unfortunate part is that the outline takes a MINIMUM of 1 year to complete. You can't even complete the first "phase" of the plan within 60 days because it encompasses writing magazine articles which take SEVERAL MONTHS to come out in a magazine.

Furthermore, the basis of MASSIVE credibility is publishing a book. Once you sit down and write it, even if you complete it in 60 days, you still have to wait for it to be published which can take up to 2 years!

I disagree with Bly when he recommends conventional publishing while being AGAINST self-publishing. There are MANY very good vanity publishing houses that can turn out a very professional book and can do it within WEEKS versus waiting YEARS for a regular publisher to release your book.

It would seem that Bly would have embraced self-publishing which would have actually lent his (b.s.) book title more believability. I can write a book within about 30 days and have it self-published within 6 weeks. Not exactly 60 days but DAMN CLOSE!

Even Joe Vitale disagrees with Bly about the self-publishing avenue. As you know, Joe Vitale started a HUGE CAREER self-publishing his first books. Then major publishers showed interest and decided to publish Joe in the conventional way.

Bly claims that the general public won't purchase a self-published book but would prefer books by major publishing houses. NONSENSE!
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