Become A Recognized Authority In Your Field - In 60 Days Or Less [Paperback]

Robert W. Bly (Author)

Editorial Reviews

About the Author

Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.

Product Details

• Paperback: 292 pages
• Publisher: Alpha; 1st edition (December 15, 2001)
• Language: English
• ISBN-10: 002864283X
• ISBN-13: 978-0028642833
• Product Dimensions: 8.3 x 5.3 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.4 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #616,496 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

60 of 62 people found the following review helpful:

4.0 out of 5 stars In 60 days or less??? Maybe if days were 168 hrs each., January 13, 2004

By A Customer

This review is from: Become A Recognized Authority In Your Field - In 60 Days Or Less (Paperback)

Don't get me wrong, the book overall is full of useful information. It was worth the buy. BUT no real explanation is given in how this "recognition as an Authoritive figure in your field" can be obtained in "60 days or less". These words are part of the title which is what absolutely grabbed my attention and pursuaded me to purchase the book.

Guess I was expecting a suggested "plan of action" along with a recommend "time line" for those actions. The Contents page refers to "The Action Plan" on page 32. Here you do find an overview of "the plan" which lists the major items that should be attempted, but thats all that given. In later chapters the author even points out how some of the items listed may take months or (in the example of "write and publish a book) could possibly take a couple of years. Many other items noted would be difficult (but I suppose, not impossible) to accomplish within 60 days.

But all of the items listed as being "required" and the details and explanations given are very good, and explained clearly. The book's title is perfect if the words "In 60 Days or Less" were to be removed.

So in summary "this book tells you should and need to to do, except how to accomplish the tasks in '60 days or less ', BUT the book is still worth the read.

30 of 30 people found the following review helpful:

4.0 out of 5 stars I'll tell you how to do it right here - Write a Book., March 25, 2005

By 

Dan Vance - See all my reviews
(REAL NAME)   

This review is from: Become A Recognized Authority In Your Field - In 60 Days Or Less (Paperback)

First of all you are not going to become a recognized authority or guru in 60 days as the title suggests. Second you probably can figure out without reading the book that to become a guru you need to write a book.

OK that's the bad news. The good news is that Bly is a good writer. He should be he does it for a living at least part time. So the book is an easy read tightly written, succinct and to the point. Mr. Bly gives the reader a lot of important tips on how to get close to guru-ship besides telling you to write a book. If you are interested in being a consultant, doing seminars or an intellectual just looking for publicity, Mr. Bly gives excellent insight on how to do just that. I would definitely recommend this book on that basis.

39 of 42 people found the following review helpful:

5.0 out of 5 stars Clearly presented, useful information I can use, August 9, 2002

By 

Justin Hitt "Helping B2B technical services c... (Williamsburg, VA) - See all my reviews
(REAL NAME)   

This review is from: Become A Recognized Authority In Your Field - In 60 Days Or Less (Paperback)

A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message.

Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers.

This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover.

"Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend `Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.