From the Inside Flap
5 STARS "Become the Brand of Choice" by Jason Hartman, Jason focuses on how to use that new identity you are developing, taking you down the "media trail of tears" (which you don't HAVE to travel!) Learn the ins-and-outs of loyalty programs that can create life-long customers, how to get customers to 'sell' your firm, and ways to make your name a household word. Chapter 6 flavors Jason's thoughts on building markets, especially his ideas on marketing that can make you a winner. Chapter (13) talks about making you personally irresistible, so that's where I began my in-depth reading. Buy the book to get a firm handle on the 'Branding' phenomenon!