Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions Paperback – June 1, 2002


Amazon Price New from Used from
Paperback
"Please retry"
$3.09 $0.01
NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 302 pages
  • Publisher: Hartman Media; 3rd edition (June 2002)
  • Language: English
  • ISBN-10: 0970185804
  • ISBN-13: 978-0970185808
  • Product Dimensions: 9.2 x 6.1 x 0.8 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #867,875 in Books (See Top 100 in Books)

Editorial Reviews

Review

Giving to others creates spiritual growth and financial success. Jason's book is taking the lead. -- Les Brown, Internationally Acclaimed Speaker and Author

From the Inside Flap

Scripps-Howard Wire Service Review

5 STARS "Become the Brand of Choice" by Jason Hartman, Jason focuses on how to use that new identity you are developing, taking you down the "media trail of tears" (which you don't HAVE to travel!) Learn the ins-and-outs of loyalty programs that can create life-long customers, how to get customers to 'sell' your firm, and ways to make your name a household word. Chapter 6 flavors Jason's thoughts on building markets, especially his ideas on marketing that can make you a winner. Chapter (13) talks about making you personally irresistible, so that's where I began my in-depth reading. Buy the book to get a firm handle on the 'Branding' phenomenon!


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.9 out of 5 stars
5 star
24
4 star
2
3 star
0
2 star
0
1 star
0
See all 26 customer reviews
At first I though this book was about branging cows.
Puron
I definitely recommend this book to everyone who wants to take their business to the top level.
"lilaelidi"
Thank you Mr. Jason for changing my life in so many ways.
Puron

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Rick Simoni on November 27, 2002
Format: Paperback
As a ten year Director of Sales Training for a major pharmaceutical company, I've probably seen every imaginable book, video and seminar on selling.
First, this book is unique in that it recognizes a source of value, power and influence that is almost always ignored in most sales and marketing text, the individual.
In a very straightforward way, Mr. Hartman shows us exactly how to increase our value by thinking of ourselves as "brands". Brands that can be created and grown to increase their worth.
Mr. Hartman very readily shares his "secrets" and step-by-step plans to help us develop our own "personal brands".
I especially like this book because it was written by an author who has become highly successful by implementing his own advice.It is very obvious that Mr. Hartman is sharing information that he himself has tried and has found to work.
This book is full of great practical "personal branding" ideas and tips.
I would recommend a definite "add" to any sales and marketing collection!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Mark MacVay M.D. on August 26, 2003
Format: Paperback
Written in a straight-forward and articulate fashion, Jason Hartman illustrates for us that the essence of success both in business and indeed in life, lies within each of us. Jason demonstrates his dynamic talent for communicating by utilizing many personal improvement tenants and then transforming these ideas into practical marketing and sales applications. Always striving to expand one's comfort zone and developing a code of ethics by which to live are only a few of his many insights on what is needed to become a success. He then takes these maxims and develops them into concrete marketing principles referencing both a variety of well known businesses as well as his own highly successful real estate company.
So much more than many of those gimmicky how-to-get-rich books that are woefully short on substance, The Brand of Choice is a must read for those serious about taking their careers and their lives to the next level!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Beth B on January 10, 2005
Format: Paperback Verified Purchase
Jason's humanly sensitive and ethical approach is commendable. You can tell early on that he's a sincere and likeable guy with loads of integrity, and it's easy to understand why his relationship marketing approach is so successful. It didn't take long for me to completely trust the author -- not something I can always say about marketing books. The book is written in a very accessible conversational style which lends great clarity and makes it an enjoyable read and readily applicable. The goal-setting tips are valuable for application to every area of life. I detect a lot of Napoleon Hill's concepts coming through ("Think and Grow Rich"), but have to say that the way Jason lays them out and applies them is even more readily grasped by me than the original Hill book (which is another excellent read, by the way).
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By A Customer on August 12, 2003
Format: Paperback
I am the president and owner of a small computer chip design firm in Southern California. Due to the recent technology recession, business no longer came knocking and we had to start marketing. I came across Mr. Hartman's book quite by chance and was able to immediately apply Personal Branding techniques as we began our marketing program. I really APPRECIATE Jason sharing his insightfulness and his overall positive tone, which applies to beyond just business. The information is very timely for us and I use the book as a hand book for my marketing activities.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Anthony Matthews on October 22, 2002
Format: Paperback
As a seasoned sales professional, I've read many books, watched an endless assortment of videos, and attended far more seminars than I want to remember. All of the time I spent doing all of these exercises could have been better spent on mindless relaxation, had I found this book first! Much of what the writer outlines is certainly not new (and he readily admits that, right at the beginning), but his brilliance lies in the manner in which he collates the information with organized precision. The text is simple and easy to follow, making it easy to form a workable plan for personal success that will last in the minds of your clientele.
Most of us that are in the sales arena simply forget, if not ignore, the basic principles of our business. This book is built as an instruction manual, of sorts, providing both direct and indirect techniques, that, when used together, sets the reader/user apart from the competition by creating lasting recognition, or "branding" as Mr. Hartman calls it. I've started using his techniques, and I'm seeing my own personal "brand" rapidly emerging!
The book also indicates that Mr. Hartman is apparently a motivational speaker. If he ever travels to my area, I'll be sure to go to HIS seminar. If he speaks like he writes, it should finally be a seminar worth attending.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By A Customer on May 20, 2003
Format: Paperback
Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions offers the reader a variety of ways to improve your individual and professional life. This book is enjoyable to read, and offers clear examples of the principles taught. Within minutes, ways to improve your goal setting, relationships with people, and in general your life are apparent. I enjoyed how the author involves you in the book, and clearly expresses the concepts of his book.
The concepts expressed about marketing and maximizing those things that will improve your business are exceptionally good. You can clearly see from the explanations why one thing is effective and another ineffective. It also offers valuable information with how to be successful.
I highly recommend all readers to purchase today a copy of this book and start the journey towards a happier and more successful life.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews