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4.0 out of 5 stars
Now I get it!,
This review is from: On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood (Hardcover)
What a great book. This book is so useful for all marketers whether they market to children or not. Understanding how brands build with people from a very young age is invaluable when trying to understand brand and product behavour in adults. While the book contains a lot of theory and big ideas it is a very easy and fluent read.
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On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood by James U. McNeal (Hardcover - February 7, 2007)
$61.95
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