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Becoming a Digital Designer: A Guide to Careers in Web, Video, Broadcast, Game and Animation Design Paperback – October 15, 2007

ISBN-13: 978-0470048443 ISBN-10: 0470048441 Edition: 1st

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Product Details

  • Paperback: 336 pages
  • Publisher: Wiley; 1 edition (October 15, 2007)
  • Language: English
  • ISBN-10: 0470048441
  • ISBN-13: 978-0470048443
  • Product Dimensions: 7.5 x 0.6 x 9.1 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #126,806 in Books (See Top 100 in Books)

Editorial Reviews


"Thinking of shifting gears and tackling a career in digital design? Becoming a Digital Designer is a must-read then. It provides a thorough overview of this growing field, including game-design, video design, broadcast design and animation." (Dynamic Graphics, Feb/March 2008)

"If you're new to the field, or haven't gone digital yet, Becoming a Digital Designer is the perfect guide. See what they have to say about the present, and the future, of digital design - and expand your career opportunities - with Becoming a Digital Designer." (Step Inside Design; Jan/Feb 2008)

From the Inside Flap

Not that long ago, graphic design happened mostly on paper. With an X-acto knife, glue, a light table, and a measure of talent, you'd produce beautiful and effective design for publication. Today, a well-rounded graphic designer can find a career in a huge range of media—Web, video, broadcast, computer games, animations, and yes, even print—blurring the boundaries between disciplines and exploring new creative possibilities.

Authors Steven Heller and David Womack give you a comprehensive guide to the individuals, tools, and trends that are shaping digital design, and so provide an essential resource for anyone considering a career in the field. They look at the many areas of the digital design market, covering everything from the education and training you'll need, design specialties to consider, and the different work settings that may influence your choices. They tell you how to prepare an effective portfolio; how to find a job in your chosen specialty; and what you'll need to advance in your career.

In addition to expert guidance, you'll find behind-the-scenes looks at groundbreaking projects and personal interviews with cutting-edge professionals that are included in each chapter. You'll read how Drexel University Professor Chaomei Chen uses graphics to visualize information; how ESI Design creates monumental eye-catching signs for Times Square; what Khoi Vin, design director for New York Times Digital, looks for in hiring an entry-level designer; how Beatriz Helena Ramos, founder/creative director of Dancing Diablo, evolved from illustrator to leading animator; and how Flash "grand master" Hillman Curtis makes movies for the Web.

You'll also hear from pioneering game designers Rodney Alan Greenblat and Eric Zimmerman, well-known bloggers such as Jim Coudal and Nick Currie, and other thinkers on the present and future of digital design.

With a wealth of information on every major design discipline—editorial, corporate, book, information, advertising, branding, environmental, and type— Becoming a Digital Designer is your portal to a dream career in digital media.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By E. R. Kessel on March 22, 2008
Format: Paperback Verified Purchase
Not finished with this book but so far a witty and insightful book which focuses on graphic design beyond printed matter. This book explores the world of digital graphics and looks at new dimensions of graphic design and how designers will become part of a dialogue with the public. A scenario in which they receive feedback from an audience and perfect there design solutions based on feedback from viewers reactions etc.
And of course Heller has become an authority on Design Culture so this book is informed and up to date.
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More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog ( He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine ( His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is and his blog, The Daily Heller sponsored by Print magazine is

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