"Thinking of shifting gears and tackling a career in digital design? Becoming a Digital Designer is a must-read then. It provides a thorough overview of this growing field, including game-design, video design, broadcast design and animation." (Dynamic Graphics
, Feb/March 2008)
"If you're new to the field, or haven't gone digital yet, Becoming a Digital Designer is the perfect guide. See what they have to say about the present, and the future, of digital design - and expand your career opportunities - with Becoming a Digital Designer." (Step Inside Design; Jan/Feb 2008)
From the Inside Flap
Not that long ago, graphic design happened mostly on paper. With an X-acto knife, glue, a light table, and a measure of talent, you'd produce beautiful and effective design for publication. Today, a well-rounded graphic designer can find a career in a huge range of mediaWeb, video, broadcast, computer games, animations, and yes, even printblurring the boundaries between disciplines and exploring new creative possibilities.
Authors Steven Heller and David Womack give you a comprehensive guide to the individuals, tools, and trends that are shaping digital design, and so provide an essential resource for anyone considering a career in the field. They look at the many areas of the digital design market, covering everything from the education and training you'll need, design specialties to consider, and the different work settings that may influence your choices. They tell you how to prepare an effective portfolio; how to find a job in your chosen specialty; and what you'll need to advance in your career.
In addition to expert guidance, you'll find behind-the-scenes looks at groundbreaking projects and personal interviews with cutting-edge professionals that are included in each chapter. You'll read how Drexel University Professor Chaomei Chen uses graphics to visualize information; how ESI Design creates monumental eye-catching signs for Times Square; what Khoi Vin, design director for New York Times Digital, looks for in hiring an entry-level designer; how Beatriz Helena Ramos, founder/creative director of Dancing Diablo, evolved from illustrator to leading animator; and how Flash "grand master" Hillman Curtis makes movies for the Web.
You'll also hear from pioneering game designers Rodney Alan Greenblat and Eric Zimmerman, well-known bloggers such as Jim Coudal and Nick Currie, and other thinkers on the present and future of digital design.
With a wealth of information on every major design disciplineeditorial, corporate, book, information, advertising, branding, environmental, and type Becoming a Digital Designer is your portal to a dream career in digital media.