"...an absorbing, inspirational memoir of a gutsy woman navigating through crises toward self-fulfillment."
"Becoming Gingers Rogers is a timely exploration of the problems faced by high-flying modern women, as well as a persuasive manifesto for the real-world applications of ballroom—and for the sheer joy of dance."
Tanaka's toe-tapping tale of how she awakens to the rhythms of her body and learns to dance through her mistakes at work as well as in the ballroom shines with inspiration. It may even send you off to buy a sequined dress and some Ginger Rogers shoes of your own.”
Alice Schroeder, best-selling author of The Snowball: Warren Buffett and the Business of Life
In her compelling Becoming Ginger Roger: How Ballroom Dancing Made Me a Happier Woman, a Better Partner and Smarter CEO, she reports how she reached stardom in her newfound hobby while morphing her into a more effective manager and boss. Once I started reading, I couldn’t stop!”
Harold Burson, Founder and Chairman, Burson-Marsteller
"If you’re a Dancing With the Stars” fan, you'll love this book about ballroom dancing and how it transformed Patrice Tanaka's life and made her a happier woman and more successful CEO."
Edyta Sliwinska, Ballroom Champion, Dancing With the Stars” Seasons 1-10
"This is such a great analogy
how performing fearlessly in the ballroom world can impact one's courage and perspective in the business world. Patrice Tanaka's inspiring memoir about the lessons she learned on the dance floor and how she applied them to her life and career is a joy to read."
Nina DiSesa, Chairman and Chief Creative Officer, McCann New York
Becoming Ginger Rogers is about performing full out and fearlessly in the ballroom world and adopting that approach to great success in the business world. As her client of more than a decade, I can vouch for that being the case. Patrice has written a joyful and inspiring memoir about the lessons learned from competitive ballroom dancing that have helped her to a richly rewarding business and personal life.”
Carrie Schwab-Pomerantz, President, Charles Schwab Foundation
If you’ve ever thought about learning to ballroom dance, this inspiring book by Patrice Tanaka will convince you to run, not walk, to your nearest dance studio.”
John Kimmins, President, Arthur Murray Studios
Through [Tanaka’s] courage and sense of purpose she makes us see what love and determination can achieve."
Madeline DeVries Hooper, Founder, DeVries PR
About the Author
Patrice Tanaka is co-chair, chief creative officer, and whatcanbe SM ambassador for CRT/tanaka, an entity she helped co-found in September 2005. Her agency has been recognized as the Best Agency to Work for in America,” Most Admired Mid-Size PR Agency in the U.S.,” and #1 Most Creative PR Agency in America,” among other accolades by various PR organizations and trade media. CRT/tanaka has also won more than 300 PR and marketing awards for client campaigns.
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Patrice has been honored by many public relations, marketing, business, and civic organizations, including the Public Relations Society of America (Paul M. Lund Award for Public Service”), The Holmes Group (Creativity All-Star” Award), New York Women in Communications (Matrix” Award), Association for Women in Communications (Headliner” Award), Girl Scout Council of Greater New York (Woman of Distinction” Award), Working Mother Magazine (Mothering That Works” Award), and Asian Women in Business (Entrepreneurial Leadership Award”).
Born and raised in Hawaii, Patrice graduated from the University of Hawaii in 1974 and following that worked as an editor at Hawaii Press Newspapers in Honolulu and later served as PR Director of the Hotel Inter-Continental Maui in Wailea. In 1979, she fulfilled a life-long dream of moving to New York City. Patrice joined Jessica Dee Communications, a PR agency she helped to build, which was acquired by Chiat/Day Advertising in 1987. In 1990, she led a management buyback of a group of eleven colleagues to co-found PT&Co. and served as the PR agency’s CEO & Chief Creative Officer. In 2005, Patrice and her co-founders sold PT&Co. to Richmond, Virginia-based Carter Ryley Thomas to form CRT/tanaka.
A widow since 2003, Patrice lives in Manhattan. She devotes much of her free time to serving on the boards of non-profit organizations dedicated to helping women and girls, including the Girl Scout Council of Greater New York, the Family Violence Prevention Fund, the American Friends of Phelophepa (the South African health care train), and Asian Women in Business. She also serves on the Past Presidents Council of New York Women in Communications and is a former trustee and member of the Women’s Forum New York. Patrice is a competitive ballroom dancer and avid tennis player.