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Becoming a Graphic Designer: A Guide to Careers in Design Paperback – November 11, 2005

ISBN-13: 978-0471715061 ISBN-10: 0471715069 Edition: 3rd
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Editorial Reviews

From the Inside Flap

Becoming a Graphic Designer, Third Edition is the definitive guide to careers in the graphic design market, with complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has more than 650 striking illustrations and features the latest material on interactive design, information design, motion graphics, and more.

Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything an aspiring graphic designer needs to know, from educational paths, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies, such as Esquire magazine, Sony Music, and Aveda Corporation, hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations also points the way to further information and guidance.

Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

From the Back Cover

  • magazine design
  • advertising
  • book design
  • corporate identity
  • film titles
  • tv graphics
  • interactive design
  • branding
  • record design
  • environmental design
  • web design
  • design education
  • type design
  • motion graphics
  • information graphics
  • package design

Here is the completely updated guide to today's graphic design careers—a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.

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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 3 edition (November 11, 2005)
  • Language: English
  • ISBN-10: 0471715069
  • ISBN-13: 978-0471715061
  • Product Dimensions: 7.4 x 0.7 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,219,187 in Books (See Top 100 in Books)

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Dennie C on April 10, 2006
Format: Paperback
I do agree with the previous reviewer that this book does not have practical advice in terms of performing graphic design related duties. There are plenty of books out there that you can acquire that will outline the process of designing, design elements etc... such as "The Elements of Graphic Design" by Alex. W. White.

However, this book as its sub-title clearly states is "A Guide to Careers in Design", and in that regards performs very well in outlining the myriad of different fields and industries that Graphic Designers are involved in. Also, they interview many key figures involved in these fields and pick their brain regarding the state of design, dynamics of their respective industry and also how one should best approach beginning a career as a designer.

I found the book invaluable in that it was like having wise uncles in dozens of different design industries and having a talk with you about, "How things really work." Somewhat light reading but still quite informative.
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6 of 6 people found the following review helpful By J. Stanley on December 14, 2008
Format: Paperback Verified Purchase
I've read through (and looked through) this book quite a few times, and each time I find something new. It has pretty much every sub-field in GD to sample the work of a professional in that career. The pages are eye-catching as well as eay-to-read. If you're interested in purchasing a book to help you further explore GD as a career, or if you are trying to decide what kind of sub-field you're looking for, this is the book for you!
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5 of 5 people found the following review helpful By Kelsey Jackson on December 31, 2008
Format: Paperback
I'm currently in college and my professor recommended this book for class. I'm glad she did. It taught a lot about design that I did not get from classes and the interview give insight to the current world of design.
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2 of 2 people found the following review helpful By Stephanie A. Gilbert on September 27, 2008
Format: Paperback
Beginning designers would benefit from this book. The information is very good and easy to understand. The author presents it in such a manner that someone just getting into design would be able understand the different tyeps of design and different levels you can get to. Very informative and practical.
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1 of 1 people found the following review helpful By Curtis A. Marler on March 12, 2010
Format: Paperback Verified Purchase
This book is very informative if you want to know about what successful graphic artists have done in the industry. This book is cover to cover interviews with successful graphic artists who have worked in the industry and have made their marks and become successful. It will not teach you how to do what they did and there is nothing technical in this book regarding graphics programs, however, if you are thinking of working in the graphic arts business as a full time career and you know nothing about it, this is a must read. Spend a couple of bucks on this book before you spend thousand learning to be a graphic artist and getting into a business that you know nothing about. This book is a must read for the aspiring professional graphic artist.
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1 of 1 people found the following review helpful By Amazon Customer on April 13, 2010
Format: Paperback
I am very happy with the book and am loving it. Got an earlier edition (I am thinking there shouldn't be many changes from the one I have) from the library and keep passing the due date! Lots to learn, especially very useful for me as I am a complete beginner in the Graphic Design field. Very informative and helpful for someone considering getting into the field. Great color and organization inside, and specially loved the interview pages. I definitely recommend it.
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