Becoming Preferred: How to Outsell Your Competition [Hardcover]

Michael Vickers (Author)

Book Description

Publication Date: January 1, 2002 | ISBN-10: 0971325006 | ISBN-13: 978-0971325005 | Edition: First Printing

Becoming Preferred will teach you how to identify market stresses and create "Distinctive Value" using the five customer values. Individuals and organizations that employ these strategies enjoy increased market share, market prestige, higher margins and become leaders in their markets. This book is filled with applicable anecdotes, examples and strategies that will help you become the Preferred provider of what you sell.

Editorial Reviews

Review

If you sell anything, this book will definitely help you become preferred. Read it. Apply it. Then lead the field." -- - Robin Sharma - Best Selling Author of "The Monk Who Sold His Ferrari"

About the Author

Michael Vickers is a popular Author, Speaker and Educator. His training organization teaches many of todays leading organziations how to become preferred in their marketplace. Every year Michael teaches thousands of professionals through his Keynotes, Seminars and Workshops.

Product Details

• Hardcover: 150 pages
• Publisher: Summit Learning Systems Inc; First Printing edition (January 1, 2002)
• Language: English
• ISBN-10: 0971325006
• ISBN-13: 978-0971325005
• Product Dimensions: 9.1 x 6 x 0.8 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,361,026 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Become Preferred and Separate Yourself From the Competition, September 15, 2007

By 

Eliot Hoppe (Calgary, AB Canada) - See all my reviews
(REAL NAME)   

This review is from: Becoming Preferred: How to Outsell Your Competition (Hardcover)

Appropriately titled, this book covers a wide array of sales tactics and techniques which will allow you to become preferred with your customer. There is very valuable information in this book, with great advice and strategies which can be implemented immediately, while insulating yourself against your competition.

Vickers is an entrepreneur and a consummate sales professional who is an expert in marketing and sales mastery. This resonates throughout the book.

Whether you want to know great strategies to elevate your customer service levels or unique techniques which insulate yourself from the competition, this book has the answers. Vickers covers all the facets of selling including great strategies in appointment making, prospecting, networking and communication skills to name a few skills covered off in this well written book.

Whether you are new to sales or a veteran sales professional, this book will teach you to gain new opportunities to and get customers to buy. This is a must read.

Eliot Hoppe
Author; Selling: Powerful New Strategies for Sales Success

3.0 out of 5 stars Enjoyed It!, May 18, 2008

By 

D.V.F. - See all my reviews

This review is from: Becoming Preferred: How to Outsell Your Competition (Hardcover)

This book makes you think about ways you can become preferred in your client's eyes. I was able to take away severls ideas that can we can use is our business. It only takes a few little things added together to make a big impact!