Customer Reviews

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation.

Very thorough, modern text that will guide you through the aspects of public relations writing. Lots of exercises in each chapter designed to get you thinking and writing. Practical, useful tips for anyone trying to break into the field or just polish up skills.

This book was sent to me in record time, and the book looks like it was barely used. And the price! It couldn't be beat!