Becoming a Verbal Visionary [Audio CD]

James E. Lukaszewski (Author)

Book Description

Publication Date: June 11, 2007

This is one of Jim Lukaszewski's most inspiring programs. Your verbal skills by and large determine your effectiveness as a leader and an advisor. While style can be important, even charismatic, it is the content of what you say that adds value and substance to the power and momentum of how you say it. If getting to the table, and even to the top, is what you are looking to accomplish, this 44-minute program is for you and about you. It's about having a happy, successful, influential, and important professional life. Becoming a verbal visionary is a powerful exercise in personal revelation, and in clarifying who you are to yourself and to others. The verbal visionary process is about consciously determining what you believe, the components of your integrity, and your personal values. It's about who you want to become, and how you start the process. This professional development CD is a crash course in helping you make some important life and career direction corrections, if you choose to do so. If you follow what Jim talks about, you can begin to develop or continue to develop those characteristics and attributes that will make you a verbal visionary, and increasingly more valuable to those around you. People with verbal skills and individuals with verbal power make things happen. Do you want to? Can you? What's holding you back? As you'll see, a verbal visionary is, among other things, a pragmatist who understands how the world is moved . . . by personal verbal power. This 44-minute program is especially valuable for women because verbal skill is the great gender equalizer for those who give advice or want to lead others. This program will help you: 1. Define and understand the power a verbal visionary has. 2. Develop a plan for building a happy, successful, important professional life. 3. Become more significant, memorable, and quotable. This program will answer several questions for you: 1. Why are verbal skills at least as important as writing skills? 2. Must I build my verbal skills to advance my career? 3. How do I become a verbal visionary? 4. Can I really control my importance and impact? 5. How will I know when I m a verbal visionary? 6. Is this something I can finally organize my life around? During this program Jim Lukaszewski will reach into your belly squeeze a little, tug a little, push a little, get your attention, and help you focus inside yourself for inspiration and motivation. He will help you think seriously about the value your life can bring to others. The titles of the tracks on this CD are: 1. Introduction 2. Opening Remarks 3. Why Be a Verbal Visionary 4. It s Especially Important for Women 5. What Verbal Visionaries Value 6. What Verbal Visionaries Do 7. The Power of Candor & Ethical Behavior 8. Being Intentionally Memorable 9. Self-assessment 10. Summary 11. Closing Comments & Notes

Editorial Reviews

Review

Wanted to let you know that I have been playing your 3 CDs in my car almost daily and have fine-tuned my business, given your guidelines. Your CDs have been a blessing! --New Jersey Public Relations Consultant

I'm thoroughly enjoying your CDs for a few reasons. One, you have a warm presentation style. Second, you are very tangible in how you present the points and related outcomes. As soon as I finish them this week, I'll promote them internally. I appreciate your work on behalf of the PR community. --President/COO, Seattle Public Relations Agency

About the Author

James E. Lukaszewski (loo-ka-SHEV-skee) advises, coaches, and counsels the men and women who run large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he helps clients in most parts of the world. He is an expert in managing and counteracting tough, touchy, sensitive corporate communications issues. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action, or activist opposition. The fastest growing portion of his practice involves civil and criminal litigation. His clients will tell you that he is a pragmatist and straight shooter. He is a teacher, thinker, coach, and friend with the unique ability to help executives look at problems from a variety of principled perspectives. He teaches clients how to think through and strategize in new ways and to take appropriate, highly focused, ethically appropriate action. He is one of the few who can and truly does coach CEOs. He is a prolific author (several books, hundreds of articles), lecturer (corporate, college and university), trainer, counselor, and public speaker. His 1992 book, Influencing Public Attitudes: Strategies that Reduce the Media s Power, remains a classic work in the field of direct communication. More recently, the Public Relations Society of America published his 4-volume Executive Action Crisis Communication Management System: War Stories and Crisis Communication Strategies, An Anthology; Crisis Communication Planning Strategies, A Workbook; Crisis Communication Plan Components and Models: Crisis Communication Management Readiness; and Media Relations During Emergencies, A Guide. Since 1994, he has published 25 monographs on critical communication subjects. He is an internationally recognized speaker on crisis management, ethics, media relations, public affairs, and reputation preservation and restoration. Visiting his Web site, www.e911.com, is like attending the University of Crisis Management. An accredited member of the International Association of Business Communicators (ABC) and the Public Relations Society of America (APR), Mr. Lukaszewski is a member of the PRSA's College of Fellows (Fellow PRSA) and Board of Ethics & Professional Standards. He is recognized by the Society of Corporate Compliance and Ethics as a Certified Compliance and Ethics Professional (CCEP) and is a member and speaker for ASIS International (American Society for Industrial Security). He is a civilian advisor to several federal agencies. He lectures annually at the U.S. Marine Corp's East Coast Commander's Media Training Symposium and was the second recipient of its Drew Middleton Award. He is affiliated with New York University's School of Continuing and Professional Studies, a guest lecturer at Columbia University, and a member of the Ancell School of Business Dean's Advisory Council, Western Connecticut State University. He is the recipient of Ball State University's 2004 National Public Relations Achievement Award, 2004 Patrick Jackson Award for Distinguished Service to PRSA, 2005 PR News Lifetime Achievement Award, 2006 Lloyd B. Dennis Distinguished Leadership Award, and named 2007 Minnesota Metropolitan State University Alumnus of the Year and 2007 Practitioner of the Year by the Southern New England chapters of the PRSA. His biography is listed in Marquis Who s Who in America, and included in Contemporary Legends of Public Relations, a book published by Grand Valley State University in 2007. His name also appeared in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose, and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis.

Product Details

• Audio CD
• Publisher: The LUkaszewski Group Inc. (June 11, 2007)
• Language: English
• ISBN-10: 1883291461
• ISBN-13: 978-1883291464
• Product Dimensions: 4.7 x 4.5 x 0.2 inches
• Shipping Weight: 2.4 ounces
• Amazon Best Sellers Rank: #2,639,126 in Books (See Top 100 in Books)

More About the Author

I'm James E. Lukaszewski (loo ka SHEV skee), an expert in managing and counteracting tough, touchy, sensitive corporate communications issues. I counsel companies facing serious internal and external problems involving: activist counteraction; community relations and grassroots campaigns; corporate relations failures; reputational threats; crisis communication management; employee relationship building; ethics/integrity/compliance; litigation visibility management; management communication strategies; media relations strategy and analysis; public affairs/exposure management; strategic Web site construction; Web-based attacks; and corporate survival strategies. I'm frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations I help resolve often involve conflict, controversy, community action or activist opposition. The fastest growing portion of his practice involves civil and criminal litigation.

I'm an author (several books, more than 130 articles) and a member of the editorial board for Ragan's Public Relations Journal, a contributing editor to Public Relations Quarterly, a contributing columnist to pr reporter and PR News, a member of InfoCom's Media Relations Insider editorial advisory board, and was the first crisis columnist for the PRSA's member publication, PR Tactics. I'm an internationally recognized speaker on crisis communications management, ethics, media relations, public affairs, and reputation preservation and restoration.

An accredited member of the International Association of Business Communicators (ABC) and the Public Relations Society of America (APR), I'm a member of the PRSA's College of Fellows (Fellow PRSA); Board of Ethics & Professional Standards. I'm recognized by the Society of Corporate Compliance and Ethics as a Certified Compliance and Ethics Professional (CCEP). I served as a crisis communications advisor to the International Disaster Advisory Committee, Agency for International Development, Office of U.S. Foreign Disaster Assistance from 1989 to 1992, and is a civilian advisor to several other federal agencies including the United States Marine Corps. I lecture annually at the U.S. Marine Corp's East Coast Commander's Media Training Symposium and was the second recipient of its Drew Middleton Award. I am the recipient of Ball State University's 2004 National Public Relations Achievement Award, the 2004 Patrick Jackson Award for Distinguished Service to PRSA, the 2005 PR News Lifetime Achievement Award, and the 2006 Lloyd B. Dennis Distinguished Leadership Award.

I received my BA in 1974 from Metropolitan State University in Minnesota. I'm a former deputy commissioner of the Minnesota Department of Economic Development and assistant press secretary to former Minnesota Governor Wendell Anderson. I founded Minnesota-based Media Information Systems Corporation in 1978. Prior to founding The Lukaszewski Group Inc. in 1989 I was senior vice president and director of Executive Communication Programs for Georgeson & Company and a partner with Chester Burger Company, both in New York City. My name also appeared in Corporate Legal Times as one of '28 Experts to Call When All Hell Breaks Loose,' and in PR Week as one of 22 'crunch-time counselors who should be on the speed dial in a crisis.