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from Bedlam to Boardroom: How to get a derailed executive career back on track! Paperback – March 13, 2011


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Product Details

  • Paperback: 178 pages
  • Publisher: CreateSpace Independent Publishing Platform (March 13, 2011)
  • Language: English
  • ISBN-10: 1456597558
  • ISBN-13: 978-1456597559
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #796,155 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

In meeting with hundreds of newly-unemployed executives in the past two years, I've too often witnessed the shock and confusion of those who were scorched by this financial recession and are wondering how to proceed. People like you. And now, in your most productive years, you are left to navigate your way through the new job search landscape - maybe for the first time in your life. Moving forward in your career is all about digitizing your brand now:

* Positioning yourself on the global internet
* Becoming an online authority
* Determining your "Narrow and Deep" value
* Creating a virtual network of business connections
* And making sure that you are FOUND

About the Author

After 12 years in high tech sales and management jobs, as a single over-achiever mom of an awesome who's-the-parent-here son, I took a temporary job as a recruiter in 1990, eager to get my hands on the magic list of job openings so I could "place" myself in one of them.

What I soon discovered is that headhunting doesn't work that way. Recruiters don't "place" people. They work for employers. Even back then, it was still just a sales job of painstaking research and discovery, day after day... so I stared pushing the envelope with new methodologies that took root immediately with forward-thinking clients.

Itching to deploy these ideas, I started my own retained search firm, Devon James Associates, in the Seattle area, and for the past 18 years I've led a disruptive charge to challenge the fifty-year-old traditions of the executive search business.

Fortunately for me, my aggressive ideas have landed me on the pages of Fast Company, Barron's, SmartMoney, Forbes, Wall Street Journal, and my client list includes many of the Who's Who companies in the Northwest, including Amazon, Visio, Microsoft, Cranium, and Brocade.

So in these last few years of recession and horrific unemployment numbers, I felt so badly for my executive job-seeking clients that I just sat down and wrote a book for them.  "From Bedlam to Boardroom" is my insider's guide to navigating this crazy new world of job search.  

Executives, no matter what level, must be visible on the internet.  And they must learn how to do that by figuring out their "narrow and deep" expertise, and joining the online world of search-and-be-searched.   Digitizing yourself is just the beginning.  Controlling your online brand and what people see about you is the next step.   And the final and continuous phase of launching yourself to the world will keep you top-of-mind for all those you hope will find you for your future income streams.

More About the Author

After 12 years in high tech sales and management jobs, as a single over-achiever mom of an awesome who's-the-parent-here son, I took a temporary job as a recruiter in 1990, eager to get my hands on the magic list of job openings so I could "place" myself in one of them.

What I soon discovered is that headhunting doesn't work that way. Recruiters don't "place" people. They work for employers. Even back then, it was still just a sales job of painstaking research and discovery, day after day... so I stared pushing the envelope with new methodologies that took root immediately with forward-thinking clients.

Itching to deploy these ideas, I started my own retained search firm, Devon James Associates, in the Seattle area, and for the past 18 years I've led a disruptive charge to challenge the fifty-year-old traditions of the executive search business.

Fortunately for me, my aggressive ideas have landed me on the pages of Fast Company, Barron's, SmartMoney, Forbes, Wall Street Journal, and my client list includes many of the Who's Who companies in the Northwest, including Amazon, Visio, Microsoft, Cranium, and Brocade.

So in these last few years of recession and horrific unemployment numbers, I felt so badly for my executive job-seeking clients that I just sat down and wrote a book for them. "From Bedlam to Boardroom" is my insider's guide to navigating this crazy new world of job search.

Executives, no matter what level, must be visible on the internet. And they must learn how to do that by figuring out their "narrow and deep" expertise, and joining the online world of search-and-be-searched. Digitizing yourself is just the beginning. Controlling your online brand and what people see about you is the next step. And the final and continuous phase of launching yourself to the world will keep you top-of-mind for all those you hope will find you for your future income streams.


Customer Reviews

4.9 out of 5 stars
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Excellent read for any Executive in a job search.
JoAnn L. Edwards
This is an excellent read on how to use LinkedIn and social media to do a search, network and find employment.
JMK
The format is easy to follow, the author's style is fun to read.
AV

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Craig B on January 18, 2012
Format: Paperback Verified Purchase
I just located the new "personal survival guide" for Executives, Consultants, Veterans, and new College Graduates in pursuit of their next position, contract, transition to private sector or first job respectively. I would also suggest this book applies to those that aren't looking for the next new thing, but understand the importance of personal relevancy to their company or clients. This is just a great business book for personal advancement .

I don't believe the information in this book comes naturally or intuitively, that's why I really like this book. As an airplane pilot, army ranger, and risk consultant, I've learned that good judgment comes from good training, knowledge passed on by experts, and experience if you're fortunate enough to have survived the lesson. As a result of this book, I'm taking inventory of my personal social media branding and benchmarking myself against the best practices identified in the book. So far, I've identified some gaps (big holes) that I need to address. I think they call it moving from stage 1, unaware and ineffective to stage 2, aware and ineffective. My goal is to quickly move to aware and effective to unaware and effective.

So, here's what I distilled, learned, and why I referred to the book as a survival guide: Your personal on-line brand carries exponentially more weight, leverage, and opportunity than you can imagine. Get crystal clear on your personal brand and own it, or you'll end up in a fog bank (who can see or find you in the fog, besides it's cold and wet?). Learn how to define or polish your personal brand. Adopt on-line tools to manage your content, because your content in social media defines your personal brand, and your personal brand defines your economic and social value to clients and friends.
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5 of 5 people found the following review helpful By S. Vincent on May 30, 2011
Format: Paperback
Some context: I'm a Navy Captain planning to transition after 25 years of service. I've been actively researching and networking for about 8 months and I'm still a year from when I expect to transition to my second career. I've talked to a lot of people and read quite a few career planning and second career books. From what I have seen I would feel very comfortable handing somebody a copy of "from Bedlam to Boardroom". In my case I find it complements "What Color is Your Parachute" very well.

As a career military officer I am keenly aware of the fact that anything I do next is going to be a cultural shift from what I have been doing for 25 years. The skills and experiences I have gained in my career are transferable to the civilian sector but I am going to be in for some culture shock...and I'm well aware of the fact that I can not simply expect to wave my military title at somebody and expect them to hire me for that alone. I need to learn some new skills and relearn some others.

One early lesson has been my online presence/profile. I intuitively knew it was important but did not know how to actively manage it other than avoiding doing stupid things. Colleen's book is the first one I've come across that provides specific actionable steps for not only managing what is out there but helping me to project what I want others to find and see. I actually thought I was a pretty savvy LinkedIn user until I read her book. I've been able to apply several of her tips and techniques with great success for my networking.

It is easy to dismiss Twitter and other similar social media sites as non-substantive...but I have learned that many of the key people I want to be engaged with for networking use Twitter for near-real time data flow. It's all in how you use the technology.
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3 of 3 people found the following review helpful By George McAfee on April 20, 2012
Format: Paperback Verified Purchase
As an executive over 60 years old wanting to find a more challenging executive job, I was not prepared to find that new position. I phoned Colleen Aylward who I'd met 15 years earlier as the President of the executive search firm, Devon James Associates. The first thing she suggested I do was read her book, "from Bedlam to Boardroom." What an eye opener. The book made total sense. It explained how to position myself so that I was VISIBLE to the employers I wanted to be found by. I also knew I would need her help putting all this advice into practice, so I hired her! After she helped me create a knockout LinkedIn landing page, we created a personal branding website that included a video interview of me, links to my resume, and recommendations of my work. Next we created a Facebook page that not only allowed me to connect with my friends and family, but a separate Business Facebook Page as an additional landing page. I learned to use Twitter as a business marketing tool. Combining all of these presentation tools and "destinations" allowed thousands of people to find me -- and even more importantly several of them offered me the senior level positions I was targeting. I cannot thank Colleen Aylward enough and have recommended her services to others. And, when it's time again to find my next position, I already have the tools in place for employers to find me and verify my asset value. Buy this book! It will give you the launching pad you need to move forward!
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Format: Paperback
Advertised as a roadmap for executives that have had a negative turn in their career, this book will provide effective career advice for everyone. From the student soon to receive their college diploma to the professional that is within a decade of retirement, all will find knowledge to aid their job (re)search.
Aylward forcefully and with explanations describes the new reality in searching for a job. The three primary positive characteristics that a seeker for a professional position can have is "web presence", "web presence" and "web presence." With somewhere around 100 people applying for every executive position, you have to make a better impression than 90 other people just to get looked at in detail.
It is now standard practice for companies to conduct an internet search on every applicant to try to determine what the person has done that is significant. Activities such as being intelligently involved in online forums, writing blog entries that show deep thought and expertise and using the appropriate phrases in describing your accomplishments are all ways that you can rise to the level of the ten that seem worthy of a closer look. There are also now companies whose sole purpose is to help you manage your web footprint.
Aylward also covers the latest online groups such as LinkedIn, Facebook, YouTube and Twitter, including how employers are using them. One very important point is that organizations are now using these social media sites as ways to post jobs for free as well as to screen applicants. For some, the best tactics to use to get your foot in the door is to read the blogs of high level executives.
There are many books that claim to provide solid advice for the job seeker. To paraphrase Rick Blaine in the movie "Casablanca", "They all try, Aylward succeeds."
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