From the Inside Flap
Pete Slosberg charts his life in terms of beer--before and after he learned to like it. From his first beer at sixteen (he hated it), his dislike for the taste stayed with him. Then serendipity stepped in. In 1979 he tried making wine. Unwilling to wait five years for it to mature, he decided to make beer instead because it took only six weeks. The result was a revelation--he loved it. He was twenty-nine and his life was forever changed. During the next seven years he became an avid homebrewer, and word of his excellent ale spread. In 1986, in partnership with a colleague from ROLM/IBM, he incorporated Pete's Brewing Company. Their mission was to make a world-class beer and have fun doing it. They would take the business seriously but not themselves. It worked.
Pete's is now the second-largest specialty craftbrewer in the country. The company's success is a reflection of Pete himself, and his willingness to embrace a slightly wacky, outrageous approach to the business of beer. He is the most recognized face behind one of the most recognized craft beers in America.
He has been called a brewing maverick, a brilliant entrepreneur, an iconoclast, and a marketing icon. But who is Pete Slosberg really, this man with the beard and Wicked smile? What happened on the way from his first homebrew to the Inc. 500 company he founded?
Pete reflects on his life with beer, his unabashed passion for its place in history and civilization, and the path that led him from a corporate career to doing what he loves. This is Pete at his best.
From the Back Cover
Pete Slosberg, America's maverick beer ambassador, is best known as the creator of Pete's Wicked Ale, and founder of Pete's Brewing Company.
There really is a Pete. He's the hottest, most recognized celebrity in America's hottest industry. A true defender of the brew, Pete Slosberg has singularly popularized the craftbrewing movement. This wickedly charming look at how one man's passion for his homebrewed beer led him to found what became an Inc. 500 company is rich in anecdote and humor. Pete shares priceless moments filled with adventure, celebrity tidbits, and little-known revelations: Taking on Anheuser-Busch over their respective dog labels, Millie vs. Spuds Mackenzie; his role in Governor Pete Wilson's mangled bid for the U.S. Presidency; on stage with Homer Simpson; brewing with the TOPGUN Crew; learning to like eggplant; his brief stint as a New York cabbie; studying rocket science at Columbia University; and his three passions--beer, barbeque, and cigars. Pete reflects on his life with beer and brewing, and shares it all.
"Is it reason that makes dreams happen? I never set out to start a company of my own and never anticipated that studying space mechanics--yes, I majored in rocket science--would lead me to live a life with beer at its center. It began with my first homebrewed beer. The year was 1979 and the stars were starting to align."--from the book