From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocksall presented in alphabetical order according to brand of beer. Special emphasis is given to electric, lighted, and animated signs from 1950-1970, the Golden Era of beer signs. Captions provide valuable information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!
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About the Author
Scott Faragher has always been interested in beer signs as art and has been a collector for many years. A resident of Nashville, Tennessee, he has previously authored books on country music, Nashville, and vintage postcards.
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More About the Author
Scott Faragher started in the music business right out of college as an agent for the newly formed Nova Agency in 1973. Within six months this company which consisted of two other agents, was the exclusive agency for Dr. Hook, Jerry Lee Lewis, Waylon Jennings,Jessi Colter, Tompall Glaser, and David Alan Coe just as the `Outlaw' phase of country music was beginning. After that company dissolved he worked at the Lavender-Blake Agency for two years, the exclusive agency representing George Jones, Tammy Wynette, Ray Price, Johnny Rodriguez, The Statler Brothers, Barbara Mandrell, and others. When that company dissolved he moved to Dick Blake International, as one of four agents with exclusive representation of Barbara Mandrell, The Statler Brothers, Ricky Skaggs, Don Williams, Ronnie Milsap, Merle Haggard, Brenda Lee, and others. While there he set up the Marlboro Tour, the most successful and longest running and most financially successful corporate tour of the 1980s. When Dick Blake died in 1983, Scott became the president of In Concert International, the exclusive agency for Mickey Gilley, Johnny Rodriguez, Ronnie Milsap, Brenda Lee, Ricky Skaggs, Lou Rawls, Jerry Lee Lewis, James Brown, Fats Domino, Gene Wayson, Charly McClain, as well as several top Jamaican reggae acts, as well as manager for Billy Ray Cyrus. After nearly 20 years at the top he was burned out and wanted to do something else. His first book, `Music City Babylon' (1992) chronicled his wild life behind the scenes. As a result of its success he appeared on the `Joan Rivers Show', PBS `Word On Words', `Entertainment Tonight,' etc. He has been reviewed by everyone from Kirkus, and Publishers Weekly, to the Houston Chronicle, and Chicago Tribune. Since then he has performed his literary apprenticeship, writing about subjects which interest him.
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
2.0 out of 5 stars
This is NOT a collector guide,
By A Customer
This review is from: Beer Signs for the Collector (Paperback)
Very disappointing... This book is nothing more than a bunch of pictures of 1 or 2 collections. The guide is VERY far from comprehensive. If you are just starting out in the hobby, it might be interesting, but it will not be much of a collecting aid and certainly not at all a pricing guide (relative or otherwise). Unfortunately, there aren't a lot of books out there covering beer signs. This one is certainly a worthy coffee table book. Serious collectors will want to save their money for the next sign.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Very Disappointing,
By
This review is from: Beer Signs for the Collector (Paperback)
This book was a huge disappointment and the title and book cover are very misleading. There is really nothing inside of interest to a true breweriana collector, nor to educate someone new or potentially interested in the hobby. It's nothing more than photographs of a selection of signs - many of them newer and quite common - from a list of random breweries in alphabetical order that come from a couple of collections. The cover art is very enticing as it has some beautiful older signs, but I say it's misleading because there is little else of significant interest inside. The Straub book on beer trays, Baley Book on backbar figureines and Haydock book on breweriana are far superior.
5.0 out of 5 stars
Great book,
By Brian Price "Brian Price" (Findlay, Ohio) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Beer Signs for the Collector (Paperback)
This is a great book on beer signs. It lists hundreds of signs with current values. I find this book very helpful with getting a idea on value of vintage beer signs. I recommend this book to anyone that needs help in finding the value of your beer signs. Great color photos too on every page.
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