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Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.
John McWade is my favorite designer and his instructions are the best.Published 2 months ago by Barbara Russell
Boring? Anything but that if you want to learn good, clean, functioning design. I've designed "extreme" ads for they younger crowd who dictated their ad's look with jazzy... Read morePublished 2 months ago by T. Anderson
Great way for novice to understand reasons for layout and to get point and message out. First step in understanding psychcgrapicical vs just demographics and appealing to your... Read morePublished 4 months ago by Eieio
I love this book. I simply open and use the designs for inspiration when I have to create a marketing piece for my business. Easy as 123. Great book!Published 6 months ago by fitlish
This book goes into great detail about how to exactly create the author's provided designs. You have to really want to create something exactly like the sample for this to be of... Read morePublished 6 months ago by Linda K Dickeson
I have learnt a lot from his video and this book reinforces that he is one of the best. His How to Design Cool Stuff is the best I have come across. Read morePublished 7 months ago by Victor Soh
This entire BEFORE & AFTER SERIES on design is FANTASTIC. I've been doing graphics design for over 25 years, but it's great to be reminded of the basic principals and concepts of... Read morePublished 12 months ago by Joe N
If you have even a modicum of page layout/design experience, this book will be nearly useless to you. Read morePublished on August 1, 2012 by T. Wesley
The passion and enthusiasm he has on his work can be read on every page of this book, that after reading this, I could't wait to start applying all of the new stuff I've learned... Read morePublished on July 19, 2012 by Faith Rianna Jobs