Customer Reviews

Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

5 star:		(6)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This is a very-well written book by obviously seasoned branding practitioners. As someone, who is in the same line of business, I really enjoyed reading it and I must say, I have learned quite a bit. I believe content-wise this book is almost up there with Wheeler's Designing Brand Identity. I wish it had more examples, cases and images. A must read for branding professionals.

Most often people see the result of branding, but this book takes you behind the scenes and takes you through a great step by step guide to branding and how to go about the process. They have great examples that you can relate to, and it is definitely a fast read.

Although my post-MBA career started in branding, I have been away from it for several years. Reading this book hit the spot. The book gives a very concise, easy-to-read overview of branding. It includes excellent examples of what both product and service corporations have done to succeeed - and how others have missed the mark.

Specifically, pages 24 - 25 talk about how to get started. It is detailed enough to have a meaningful impact, without becoming obtuse or overwhelming. I highly recommend this book for anyone trying to understand the power of branding. Readers can most certainly benefit from the author's experience.

I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business.

This is one of those rare business books I'll keep on my shelf for frequent reference.

I found Before the Brand to be very helpful in positioning my start-up seminar business. Just knowing what large companies go through to establish a brand gave me clues about what I need to do to market my business effectively.

This is a great reference guide for people who are looking for guidance on what a brand identity is and how to go about the process of creating one. It's a quick read and has handy check lists at the end.

I thought this book would tell me the amino acids that build a brand - all DNA is built from just 4 such acids and I hoped that there was the same Watson & Crick insight - sadly no.

It has some good building blocks but you are largely left to assemble them yourself.

"Before the Brand" is an easy to read guide on the multiple levels and nuances of branding. Anyone starting or positioning their business for the future should read this book! This information will save you time, money and accelerate your business growth.

I have been evaluating, and managing corporate marketing for years. too much fluff here. save your $10.00 unless you collect branding books.