A Beginner's Guide To Day Trading Online [Paperback]

Toni Turner (Author), Toni Turner (Author)

Book Description

Publication Date: March 1, 2000

The president of TriPoint Trading provides reality-checked views and strategies concerning online brokers and electronic trading. Appends the S&P 100, NASDAQ 100, and conversion of those pesky fractions to decimals.

Editorial Reviews

About the Author

Toni Turner is the bestselling author of A Beginner's Guide to Day Trading Online, 1st Edition, A Beginner's Guide to Short-Term Trading and Short-Term Trading in the New Stock Market An investor/trader with fourteen years' experience, she is a popular educator and speaker at financial conferences and trading forums across the country. Toni has appeared on NBC, MSNBC, CNN, CNNfn, and CNBC's Power Lunch, with Bill Griffith. She has been interviewed on dozens of radio programs and featured in CBSMarketWatch.com, Fortune magazine, and Bloomberg Personal Finance. She currently serves as a consultant to Townsend Analytics, Ltd. Ms. Turner resides in Southern CA. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 288 pages
• Publisher: Adams Media Corporation; 1 edition (March 1, 2000)
• Language: English
• ISBN-10: 1580622720
• ISBN-13: 978-1580622721
• Product Dimensions: 9.2 x 5.9 x 1 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (125 customer reviews)
• Amazon Best Sellers Rank: #530,570 in Books (See Top 100 in Books)

More About the Author

Toni Turner is the best-selling author of A Beginner's Guide to Day Trading Online, A Beginner's Guide to Short-Term Trading (also published in Japanese), and Short-Term Trading in the New Stock Market. An investor and trader with fourteen years of experience, she is a highly-sought after speaker and educator at financial conferences and forums across the United States. Turner has appeared on NBC, MSNBC, CNN, CNNfn, and CNBC's 'Power Lunch.' She has been interviewed on dozens of radio programs and has been featured in many publications, including CBS MarketWatch.com, Fortune and Bloomberg Personal Finance. In addition to trading, teaching and writing, Turner acts a consultant to Townsend Analytics, Ltd., developer of RealTick® trading software.

Customer Reviews

Most Helpful Customer Reviews

191 of 193 people found the following review helpful:

5.0 out of 5 stars Great primer for novices and beginners, May 29, 2007

By 

John Blaze (Michigan) - See all my reviews

This review is from: A Beginner's Guide to Day Trading Online (2nd edition) (Paperback)

Although there are plenty of reviews on Amazon to help you decide whether or not to buy the book, I wanted to offer my two cents.

As for the positive points of the book, the title is dead on: "A BEGINNERS Guide to Day Trading Online". The book is a great primer that introduces you to the world of day trading, trading jargon and terminology and, although briefly, charting and technical analysis. The book is well written and Toni Turner does a great job of explaining things in layman's terms. I personally thought the book excelled in two areas. First, the book does a good job of introducing the readers to the styles of day trading. Toni explains the time frame and investment goals of classic day trading, swing trading, and scalping. Whenever she introduces a new theory or strategy, she takes the time to show the reader how the newly introduced topic relates to the day trader, the swing trader, and the scalper. Secondly, I appreciate the fact that Toni puts together a point-by-point checklist to help the beginning trader choose a stock. The checklist is by no means perfect and you will definitely want to include/exclude certain criteria when you begin to trade, but instead of aimlessly looking through thousands as stocks after you finish the book, she gives you a good starting point.

Another positive point of the book is the fact that the author includes short quizzes at the end of each chapter to help you absorb the information just presented and a "Center Point" that features a motivational quote and couple of paragraphs of reflection. The "Center Point" motivational speech compliments the authors "Rah-Rah" Cheerleading-type tone and constant overuse of the exclamation point that other reviewers complained about. I really didn't mind the authors cheerleading and enthusiasm, but I can understand how some people were annoyed by it. I would definitely prefer a lively author who is excited about the world of trading than a dry, cold author with no personality.

As for negative factors, I think Toni Turner tends to oversimplify things a bit. You come away feeling as though you're ready to place your first trade after reading the book when you are really only beginning to scratch the surface. The book offers VERY LITTLE technical analysis. Toni never mentions key indicators such as MACD, RSI, ROC, or PSAR. I understand the book is just a primer for beginners and that the aforementioned technical indicators are not necessary for someone who is trying to decide whether or not he/she wants to trade for a living. However, if Ms. Turner is going to suggest you can begin trading after finishing the book, she should at least suggest to the reader that there are other technical indicators to be considered before entering a stock position.

Here is how you should decide if this book is for you or not:

If you are novice who is considering trading part-time or would like a solid introduction to day trading as a full-time profession, this book is for you. WORD OF CAUTION: Do not open up a brokerage account armed solely with the knowledge in this book. You will go broke quickly. I suggest you follow up this book with other books on the subject of trading (Toni gives you a listing at the end) and paper trade for a couple months before you even begin to think about trading with real money.

If you are an advanced-beginner or intermediate trader, this book is not for you. You probably already have a working knowledge of every concept Ms. Turner presents.

280 of 291 people found the following review helpful:

5.0 out of 5 stars A Beginner's Guide to Day Trading Online, March 6, 2000

By 

M.C. (New York) - See all my reviews

This review is from: A Beginner's Guide To Day Trading Online (Paperback)

Thinking I could transfer my 20+ years of quite successful investing experience to a more active trading style, I started online trading about 8 months ago. Reading this book was like reading my own journal of the past 8 months's painful experience! Reading this book before I started may not have prevented me from making those mistakes, but it most likely would have helped me recognize them once made and stopped me from repeating them over and over, piling up ever more losses! Just as she describes, the good news is you do turn a corner to profitable trades once you learn some very basic but important lessons. This book can shorten that time for beginners.

Her section on Boot Camp is very good. Her system has rank beginners learning and up and running in 2 weeks what took me about 3-4 months to discover from everyone who would teach me.

There's also more than enough technical strategies presented which traders from beginners to more experienced ones can apply and use daily.

Her light humorous style makes this easier to read than most trading books without detracting from the serious message. If my sister or a good friend wanted to start trading, this would be the book I'd give them to read first.

141 of 154 people found the following review helpful:

2.0 out of 5 stars How to lose money fast, May 22, 2003

By A Customer

This review is from: A Beginner's Guide To Day Trading Online (Paperback)

It's been over a year and several trading books since I first read this book. Having reflected on it and compared it to much better books, I can honestly say this book gives a poor introduction into the trading world. It does a good job at introducing trading terms and tools, but these are the least important factors beginning traders should know before they start trading. It fails to convey the overwhelming importance of a trader's psychology and strong discipline. Turner's 'you can do it, it's easy' attitude are sure to lose readers money if followed without other guidance. The patterns explained in this book are generalized, but explained in a way as though it's automatic to make money from them.

If you look to learn about trading so that you can lose money quickly, buy this book and follow its methods. If you want to take the time to learn the art of trading which includes strict discipline and an unemotional mindset, start learning with Dr. Elder's "Come into My Trading Room" or Mark Douglas' "Trading in the Zone". These books will teach you how to be successful before you lose a lot of money. I've also read Alan Farley's "The Master Swing Trader". This is an excellent book for more advanced traders who are willing to take a good amount of time to digest its content. Good Luck.