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Beginning Behavioral Research: A Conceptual Primer (7th Edition) [Hardcover]

Ralph L. Rosnow , Robert Rosenthal
3.3 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

March 12, 2012 0205810314 978-0205810314 7

Continuing the Chain of Discovery and Understanding


Beginning Behavioral Research introduces students to the broad base and conceptual underpinnings of basic principles of ethical research with human participants from (a) the development of ideas and testable hypotheses, to (b) the selection of appropriate methods of measurement and data collection, to (c) the design and implementation of empirical research, to (d) the statistical analysis and interpretation of results, and finally, to (e) the reporting of findings and conclusions. The authors emphasize good research, empirical reasoning, and the continuity of psychological science in the continuing cycle of discovery and understanding.


The beginning in the title of this text is intended to have a double meaning. It not only describes the level of the material but also conveys the idea of a journey. For some students, the journey will be completed at the end of the course in which this text is used. For others, the journey will have just begun. In either case, students will have a deeper understanding of the applicability and limits of the scientific method.  They will also have learned how to frame questions about the scientific results they read or hear about in the media in ways that will allow them to reach beyond other people’s conclusions or assertions and decide for themselves what is true.


Additional Learning Goals

Upon completing this book, students who are expected to conduct a research study should be able to:

  • Craft a research idea that can be empirically tested
  • Choose methods of data collection and measurement
  • Develop a research proposal
  • Design and implement the research study
  • Approach the research data
  • Test and evaluate hypotheses and explore the results
  • Report the research project in the APA style
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost):

ValuePack ISBN-10: 0205871895 / ValuePack ISBN-13: 9780205871896

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Beginning Behavioral Research: A Conceptual Primer (7th Edition) + Publication Manual of the American Psychological Association, 6th Edition
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Editorial Reviews

About the Author

Ralph L. Rosnow is now Thaddeus Bolton Professor Emeritus at Temple University in Philadelphia, PA, where he taught courses in research methods and statistics for many years and directed the Ph.D. program in social and organizational psychology. He also taught research methods at Boston University in a master’s degree program in communication research and at Harvard University as a visiting professor in the psychology department.


Robert Rosenthal is a Distinguished Professor at the University of California at Riverside and Edgar Pierce Professor of Psychology, Emeritus, Harvard University. In the realm of statistical data analysis, his special interests are in experimental design and analysis, contrast analysis, and meta-analysis. He served as co-chair of the Task Force on Statistical Inference of the American Psychological Association.


Product Details

  • Hardcover: 408 pages
  • Publisher: Pearson; 7 edition (March 12, 2012)
  • Language: English
  • ISBN-10: 0205810314
  • ISBN-13: 978-0205810314
  • Product Dimensions: 0.8 x 8 x 10 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #594,639 in Books (See Top 100 in Books)

More About the Author

Ralph Rosnow is Thaddeus Bolton Professor Emeritus at Temple University in Philadelphia, PA, where for 34 years he taught in the Psychology Department until his retirement in 2001. He has long been interested in how people make sense of their experiential world and justify inferences and generalizations. (

Customer Reviews

3.3 out of 5 stars
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2 of 2 people found the following review helpful
4.0 out of 5 stars A Good Introduction (7th Edition) May 29, 2012
Rosnow & Rosenthal's BEGINNING BEHAVIORAL RESEARCH (7th Edition) is quite good. This book is aimed at undergraduate college students majoring in a behaviorally-based science (such as psychology). For a methods class, this textbook might fall a little short of the depth that most professors are looking for. While this book does a good job of explaining the absolute basics (e.g., understanding what a testable hypothesis is), it doesn't quite go far enough; the book ends with "The Analysis of Frequency Tables." This textbook seems suited for classes that try to integrate intro statistics and methods into one course.

Otherwise, the book is very readable and informative. The ending of each chapter includes nice summaries, multiple choice review questions, and discussion questions. This is esoteric material, but the authors take their time to flesh out these conceptual ideas.

If you are looking for a textbook for a Stats/Research Methods course, this might be a good book to use for the first semester. If you are looking for a purely Methods-based course, Introduction to Behavioral Research Methods (6th Edition) might be a little better suited.
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5.0 out of 5 stars Text book May 4, 2014
Format:Hardcover|Verified Purchase
It was what I needed for my class and has been very helpful. The condition was exactly as described. Thank you
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0 of 3 people found the following review helpful
1.0 out of 5 stars Isnt what they sent October 27, 2013
Format:Hardcover|Verified Purchase
They sent out the "International version" which was the wrong book! Consequently it got me even more behind in school and I had to withdrawal from the class.
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