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How did salesforce.com grow from a start-up in a rentedapartment into the world's fastest growing software company in lessthan a decade?
For the first time, Marc Benioff, the visionary founder,chairman, and CEO of salesforce.com, tells how he and his teamcreated and used new business, technology, and philanthropic modelstailored to this time of extraordinary change. Showing howsalesforce.com not only survived the dot-com implosion of 2001, butalso went on to define itself as the leader of the cloud computingrevolution and spark a 46 billion-dollar industry, Benioff's storywill help business leaders and entrepreneurs stand out, innovatebetter, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that haveinspired employees, turned customers into evangelists, leveraged anecosystem of partners, and allowed innovation to flourish. Benioffshows how salesforce.com pioneered a simple idea (deliveringbusiness applications as a service over the Internet) to change theway all businesses use software applications and, ultimately,change the way the software industry works.
With Marc Benioff's candid, unconventional advice and unusualcall-out lessons from the Salesforce.com PlaybookincludingBenioff's proprietary management tool, V2MOMany business cango against the grain, rapidly change the game, and learn how toachieve lasting success.
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud willrevolutionize computing. Behind the Cloud gives us a rare glimpseat the development of one of the most important trends in businesstoday."Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups anddowns of building one of the most extraordinary businesses of ourtime and reveals the tactics that gave salesforce.com its amazingedge. This book will show you how to focus your vision, thinkdifferently, align your organizationand transform yourbusiness and your life." Anthony Robbins, author, Awaken theGiant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc toldhis story, a story of great ideas, thunder-stealing pranks, and aworld consciousness that is at the heart ofsalesforce.com."Neil Young
"Reading, but also afterwards, practicing the 111 playsdescribed by Marc Benioff opens the door for entrepreneurialsuccess much better than any MBA program."Klaus Schwab,founder, World Economic Forum, and cofounder, Schwab Foundation forSocial Entrepreneurship
"Cisco and salesforce.com share a vision of how the network isthe platform to transform business. In his book, Benioff outlineshow salesforce.com has used cloud computing to disrupt and reshapethe enterprise software space. It is clear that we are justbeginning to understand the potential of networked business and thefuture benefits and productivity gains of the next phase of theInternet."John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies actas good citizens. Everyonefrom employees to shareholders tothe communitywins. Get ready to be inspired and make adifference."Charles Moore, executive director, CommitteeEncouragingCorporate Philanthropy
This is one of the few insightful books that I have read on entrepreneurship. It is filled with a candid tale of growth and purpose driven confidence in the face of uncertainty. Read morePublished 16 days ago by Kelvin Spencer
Energy, innovation, enthusiasm are hallmarks of this company and its founder Marc Benioff. It's hard not to be infected by his enthusiasm while reading at times very specific... Read morePublished 22 days ago by Russell R. Miller
Awesome book, worth a read if you are in anyway involved in the SaaS business or in the corporate world in generalPublished 1 month ago by Stuart Coleman
The book has inspired me a great deal. I love the short "plays" and I'm thankful for all the efforts of sales force.comPublished 1 month ago by Ajay Madhukar Sepuri
Great story. Thoroughly enjoyed it. Sales force.com has changed the world and our everyday life. I would recommend this to my friends.Published 3 months ago by David Klatch
This book gives you great insight in the minds of the folks who created Salesforce. I actually purchased this book initially on audible.com to listen to while I was mowing my lawn. Read morePublished 3 months ago by Jordache Johnson
Enjoyed it! Was great to read this successful story and of course need to say: Congratulations, well done!Published 3 months ago by Radoslaw