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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.
With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbookincluding Benioff's proprietary management tool, V2MOMany business can go against the grain, rapidly change the game, and learn how to achieve lasting success.
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organizationand transform your business and your life." Anthony Robbins, author, Awaken the Giant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com."Neil Young
"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyonefrom employees to shareholders to the communitywins. Get ready to be inspired and make a difference."Charles Moore, executive director, Committee EncouragingCorporate Philanthropy
Marc Benioff is my newly discovered hero. His approach to business and life is wonderfully refreshing and not very common in big business. Thank you, Marc!Published 13 days ago by april
Quick easy read with some good business insight on the philosophy and cultural development of a start-up to a +$1B company.Published 1 month ago by G. Anderson
Great insight into how the company developed and what they do. I particularly liked the V2MOM metric that they use versus 5 year plans and KPIs. Read morePublished 2 months ago by Herb Hunter
Loved his energy and enthusiasm. It's a very compelling read both from a business standpoint but humanity standpoint as we'll!Published 2 months ago by great read
Awesome book. Practical tips, advice, and strategies! I love their holistic commitment to delivering a great product and service for everyone.Published 2 months ago by StokedSteve
Not beeing a person who regularly finds time to enjoy a good read, I must say this book was great! I couldn't put it down and have read it a few times. Read morePublished 3 months ago by C. Lotz
Fantastic concept, over 100 unique plays to run a successful business all 2-3 pages in length. Impactful and hard hitting without the usual fluff found in culture and leadership... Read morePublished 4 months ago by Chad Schaeffer
While salesforce is a success now, Marc does a good job of the various points of failure they could have hit. Read morePublished 5 months ago by BostonSox