Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry [Hardcover]

Marc Benioff (Author), Carlye Adler (Author)

Book Description

Publication Date: October 19, 2009

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Editorial Reviews

From the Inside Flap

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.

With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook—including Benioff's proprietary management tool, V2MOM—any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.

From the Back Cover

Praise for Behind the Cloud

"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."—Eric Schmidt, CEO, Google

"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization—and transform your business and your life." —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com."—Neil Young

"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."—Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship

"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."—John Chambers, chairman and CEO, Cisco

"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone—from employees to shareholders to the community—wins. Get ready to be inspired and make a difference."—Charles Moore, executive director, Committee EncouragingCorporate Philanthropy

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Product Details

• Hardcover: 304 pages
• Publisher: Jossey-Bass; 1 edition (October 19, 2009)
• Language: English
• ISBN-10: 0470521163
• ISBN-13: 978-0470521168
• Product Dimensions: 9.1 x 6.3 x 1.2 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (51 customer reviews)
• Amazon Best Sellers Rank: #20,296 in Books (See Top 100 in Books)
  • #66 in Books > Business & Investing > Industries & Professions > E-commerce
  • #68 in Books > Business & Investing > Biography & History > Company Profiles