|Amazon Price||New from||Used from|
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.
With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbookincluding Benioff's proprietary management tool, V2MOMany business can go against the grain, rapidly change the game, and learn how to achieve lasting success.
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organizationand transform your business and your life." Anthony Robbins, author, Awaken the Giant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com."Neil Young
"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyonefrom employees to shareholders to the communitywins. Get ready to be inspired and make a difference."Charles Moore, executive director, Committee EncouragingCorporate Philanthropy
I thought this book was extremely helpful in understanding the genesis of a SaaS/PaaS business from innovation through IPO. Read morePublished 12 days ago by Dante Maiorano
This is one of the few insightful books that I have read on entrepreneurship. It is filled with a candid tale of growth and purpose driven confidence in the face of uncertainty. Read morePublished 1 month ago by Kelvin Spencer
Energy, innovation, enthusiasm are hallmarks of this company and its founder Marc Benioff. It's hard not to be infected by his enthusiasm while reading at times very specific... Read morePublished 1 month ago by Russell R. Miller
Awesome book, worth a read if you are in anyway involved in the SaaS business or in the corporate world in generalPublished 2 months ago by Stuart Coleman
The book has inspired me a great deal. I love the short "plays" and I'm thankful for all the efforts of sales force.comPublished 2 months ago by Ajay Madhukar Sepuri
Great story. Thoroughly enjoyed it. Sales force.com has changed the world and our everyday life. I would recommend this to my friends.Published 4 months ago by David Klatch