Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.
With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbookincluding Benioff's proprietary management tool, V2MOMany business can go against the grain, rapidly change the game, and learn how to achieve lasting success.
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today."Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organizationand transform your business and your life." Anthony Robbins, author, Awaken the Giant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com."Neil Young
"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program."Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet."John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyonefrom employees to shareholders to the communitywins. Get ready to be inspired and make a difference."Charles Moore, executive director, Committee EncouragingCorporate Philanthropy
Great book to learn the full story behind the great success of Marc and his Salesforce.com!Published 1 month ago by Tommy
If you ever wanted to know how to start a new company in todays world, this is the book to read. It's a hard bound MBA !!Published 2 months ago by stanburford
The author is very genuine in the book. Marc is a genius in promoting Salesforce brand and guru in marketing. Read morePublished 4 months ago by Rui Wang
Marc Benioff shares the personal journey that took him to found Salesforce. Marc shares the difficulties, personal choices and company choices that have defined what the company is... Read morePublished 5 months ago by Amazon Customer
This book quickly became repetitive and lacks any substance. It is highly disappointing. I would not suggest buying or reading this book. Read morePublished 6 months ago by amr88
It is easy to see why folks want to work for Mark. He is a charismatic leader and has done a nice job here of communicating his philosophy in a simple and straightforward way.Published 7 months ago by Mike Barrett
Marc clearly outlines what it takes to successfully launch and then sustain a company. The stories of the fake protests outside of competitive conferences, building upon... Read morePublished 8 months ago by Dan Nasharr