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Behind the Oval Office: Winning the Presidency in the Nineties [Hardcover]

Richard Morris (Author)
4.2 out of 5 stars  See all reviews (21 customer reviews)


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Book Description

January 18, 1997
Dick Morris has written the ultimate inside story about the dramatic reelection of President Clinton, one that is certain to stir controversy about the way politics really works in America today. No one before has so vividly described what policy advisers, pollsters, and advertisers do behind the scenes in the Oval Office. And no one has so acutely identified the new political forces that are dominating America today.

Dick Morris was, as Time magazine put it, the most influential private citizen in America. He was President Clinton's secret election strategist, invited to advise the demoralized president in the wake of the midterm debacle of 1994 that gave Newt Gingrich and Bob Dole control of Congress and, it seemed, a certain Republican victory in the 1996 presidential campaign. It did not turn out that way. Clinton made the biggest comeback in the history of modern politics, and he did it largely because of his partnership with Dick Morris, the man whose remarkable political insights helped Clinton become governor of Arkansas in 1978 and rescued him from defeat in 1982. They had a rapport that Clinton himself has called "probably unique in American history."

The assignment after the 1994 Republican congressional victory began in utmost secrecy. Morris, who had to cross the road from being adviser to Republicans such as William Weld, Dan Coats, and Trent Lott, was for months known only as Charlie, an unknown source calling Clinton's private White House telephone number. None of Clinton's Cabinet or inner circle knew anything about this, and they could not understand why Clinton began speaking in a new voice. When Clinton decided he needed Morris in the White House working with others, Morris became an object of intense scrutiny, speculation, and envy. He was Washington's great mystery man. He refused on-the-record press interviews. He was controversial. But he succeeded brilliantly. He laid the foundation for Clinton's return to the White House for a second term. He decided to write a book about it all--about his view of Clinton, his own role, and his perception of a change in the mood of the voters. In August, the president asked Morris to wait until after the election to write this book and to make it "right for Bill Clinton and right for Dick Morris."

And then Morris blew it.

On a day to savor his triumph, on the day when a resurgent Clinton addressed the Democratic Convention, Morris was on the way out in disgrace: revealed as having had a relationship with a prostitute who claimed he talked freely of his work for the president.

In Behind the Oval Office, Dick Morris makes no excuses for his personal conduct. He is candid about it--painfully so--contemplating the wreckage of his career and the damage to his marriage. But with his book he achieves something significant on three levels. Shedding light on the unseen forces that drive politics today, he reveals just how the Republicans were routed by a combination of a Democratic shift to the center and an unprecedented and secret selling strategy. We have a box-seat view of the struggles in the White House for the soul of the Democratic party. We are taken deep into the hidden relationship between President Clinton and Republican Senate leader Trent Lott. The author explains how the deals they cut formulated the laws they passed--laws that doomed Dole's bid for the presidency.

And then there is William Jefferson Clinton. Morris gives us a three-dimensional portrait of the man and the politician. He draws on their twenty-year relationship to explain Clinton to us so vividly, with such new perspective, that we meet him as if for the first time. Morris lets us finally understand Bill Clinton and gives us vital clues about what he will do for the next four years. And we see Hillary Rodham Clinton at work and at home, facing up to political storms and adding her voice to the disputations about which way the Democrats should go.

Finally, Morris, the master of polling, gives us a surprising perspective on the values and desires of America, the key that enabled Clinton to respond and unlock the door to a second term in the White House, the first Democratic president to achieve that in fifty years.

This is an extraordinary book with a compelling narrative and incisive analysis by a political operator of unparalleled experience. It is filled with insights, touched with pathos. It is must reading for everyone who cares about the future of American democracy.

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Editorial Reviews

Amazon.com Review

Given the call-girl scandal that ended Dick Morris's career as Bill Clinton's chief political strategist, maybe they should have called this one "Under the Oval Office." The book is recommended because in Clinton's "Wilderness Years" of 1994 and 1995, when Newt Gingrich's Republican Revolution was in full flower, Morris undeniably had Clinton's ear. And what he was constantly whispering in it--that the president should effect a strategy of "triangulation," in which he would disassociate himself from both the Republicans *and* the Democrats in the Congress--proved winning advice. After all, Clinton was reelected even though both houses remained Republican. But perhaps it's a mistake to claim, as Morris does, that the scandal should be separated from his job performance. Wasn't it a case of not only compromising his position, but compromising principles as well? Isn't this the real danger of relying on nonpartisan political consultants?

From Library Journal

Fewer than six months after resigning in disgrace after being caught with a prostitute, Morris, Clinton's pollster/strategist, offers his side of the story. He reveals little about the scandal and fails to convince the reader that he was a major White House player. His constant feuding with many administration officials, notably Leon Panetta, White House chief of staff, and Harold Ickes, assistant chief, makes him appear petty. Morris is credited with developing Clinton's triangulation strategy, which may be viewed as either an attempted moderation of the Democratic Party or a sellout to Republican interests for votes. He writes dully about policy issues, which receive clearer and more readable treatment in Elizabeth Drew's Showdown (LJ 3/15/96) and Haynes Johnson and David Broder's The System (LJ 5/1/96). Morris unintentionally shows that polling and promotion are no substitutes for planning and leadership. Not recommended.?Karl Helicher, Upper Merion Twp. Lib., King of Prussia, Pa.
Copyright 1997 Reed Business Information, Inc.

Product Details

  • Hardcover: 359 pages
  • Publisher: Random House; 1st edition (January 18, 1997)
  • Language: English
  • ISBN-10: 067945747X
  • ISBN-13: 978-0679457473
  • Product Dimensions: 9.5 x 6.4 x 1.3 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,705,058 in Books (See Top 100 in Books)

More About the Author

Dick Morris served as Bill Clinton's political consultant for twenty years. A regular political commentator on Fox News and other networks, he is the author of six New York Times bestsellers (all with Eileen McGann) and one Washington Post bestseller.

 

Customer Reviews

21 Reviews
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Average Customer Review
4.2 out of 5 stars (21 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:
4.0 out of 5 stars A Psychologist in the White House, May 3, 2000
By 
Bruce (Cleburne, TX) - See all my reviews
Dick Morris, the political consultant widely acknowledged for arranging Clinton's second term win, writes an insightful analysis of President Clinton's career, personality, and political tactics in Behind the Oval Office. Called "The most influential private citizen in America" by Time Magazine, Morris is a consummate influence professional who understands how national attitudes can be engineered through artful communications and carefully chosen positions on issues. Behind the Oval Office can be read as Morris' tactical playbook, where he exposes the psychological machinery that supports political power. Here, Morris details how he conducted regular polling to understand the public's desires, from that polling located unassailable positions for the president to assume, and from those positions crafted messages that persuaded Americans to vote for Clinton. Morris also reveals how he "inoculated" the president from political attack, how he sometimes found it necessary to distract the American public away from a close examination of the president's actions, and how he ran "stealth" advertising campaigns that slipped under the radar of the media elite, to successfully change the voting behaviors of millions of Americans with an image of a likeable and fair president who deserved a second term. Morris also provides an insightful analysis of the missteps and blunders that marked the Dole defeat, and offers a strategy with which Dole could have beaten Clinton. In the revised edition of the book, Morris has released copies of White House agendas that provide a virtual diary of how Morris and Clinton outmaneuvered their political rivals.
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13 of 13 people found the following review helpful:
4.0 out of 5 stars Another excellent piece by Morris, February 24, 2000
As a political staffer myself, I am always looking for "behind-the-scenes" type of books. "Behind the Oval Office" provides its readers with a thorough understanding of the Clinton White House and the manner in which it has conducted business over the past few years. Dick Morris, in depth, discusses many of the approaches that Clinton took in his attempt to gain successful reelection in 1996. Particularly interesting is Morris' triangulation approach to governing. I would highly recommend this book to others who are interested in presidential politics.
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15 of 16 people found the following review helpful:
4.0 out of 5 stars Good stuff for political junkies, May 10, 2003
By 
Bert Ruiz "Author" (Pleasantville, NY USA) - See all my reviews
(REAL NAME)   
Dick Morris is full of himself. However, this book is worth reading...particularly if you are a political junkie like myself. "Behind the Oval Office: Winning The Presidency in the Nineties," offers a front row seat to White House political strategy. To this end, the one conclusion that all will agree upon with this book is that President Bill Clinton is a slave to the polls.

In many ways this book reveals how shallow politics can get. Morris is an extremely influential political actor in the Clinton White House and is able to expertly navigate the President through the dangerous aftermath of the 1994 Newt Gingrich and Bob Dole midterm Republican advances. Moreover, there is no doubt that Morris laid the foundation for Bill Clinton's second term victory.

Morris does not enjoy the victory...he goes out in disgrace. Nevertheless, this book shows how the author's twenty-year relationship with William Jefferson Clinton and his wife Hillary allowed this couple from Arkansas to survive many political storms. Morris is a master of polling and offers many insights on how polling tracks voter thinking on many sensitive issues. This book is easy to read and a straightforward account of how the "big boys" win in the political arena.

Bert Ruiz

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