Behind the Scenes: Managing a Trade Show Without Losing Your Mind [Paperback]

Pamela Rocke (Author)

Book Description

Publication Date: October 2004

Behind the Scenes: Managing a Trade Show Without Losing Your Mind is an entertaining, easy to read book written specifically for people who manage and coordinate trade shows. Filled with step-by-step instructions on trade show management, Behind the Scenes examines all of the details involved in this lucrative marketing venue.

The book includes a trouble-shooting section, a detailed To-Do worksheet, and a handy budget worksheet. The author capably handles a diverse set of subjects, describing how to choose trade shows, pre-market the event, train booth staff, design the perfect exhibit, and how to handle logistics.

Editorial Reviews

About the Author

Pamela Rocke is a writer and marketing consultant. Rocke managed trade shows for nine years while working for a computer equipment manufacturer.

Product Details

• Paperback: 200 pages
• Publisher: Cave Cat Press (October 2004)
• ISBN-10: 097609570X
• ISBN-13: 978-0976095705
• Product Dimensions: 8.3 x 5.3 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,203,600 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Book Review, January 5, 2005

By 

Owen Jay Murphy "ojm2125" (Corona, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Behind the Scenes: Managing a Trade Show Without Losing Your Mind (Paperback)

Ms. Rocke has done an excellent job describing how a person in charge of a booth at a trade show can stay focused on the purpose of the tradeshow which is to create leads. She offers a step by step process and timeline that will give the reader the best results from his efforts. The book is easy to read, interlaced with humor, and well written. It is organized logically permitting it to be used as a reference during the entire process of preparing for the upcoming tradeshow. It is a must-read for anyone responsible for any aspect of a trade show.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A straightforward guide to running a successful trade show, August 7, 2005

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Behind the Scenes: Managing a Trade Show Without Losing Your Mind (Paperback)

Behind the Scenes: Managing a Trade Show Without Losing Your Mind is a straightforward guide to running a successful trade show. Chapters address the basic checklist, how to select the right space, tips, tricks and techniques for a quality exhibit, how to acquire well-designed graphics, recruiting optimum prospects, management logistics, and more. A no-nonsense manual that taps directly into the author's eleven years of experience managing trade shows in the high technology industry.

1 of 3 people found the following review helpful:

4.0 out of 5 stars Good Information Contained in the Pages of this book, January 8, 2007

By 

Christian With A Pen (Norwalk, CT) - See all my reviews

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This review is from: Behind the Scenes: Managing a Trade Show Without Losing Your Mind (Paperback)

There is a lot of good information in this book. I always find it's best to have a variety of books, because you can get pointers from each one. Every writer, writes from his/her point of view and his/her experiences.