Customer Reviews

Behind the Scenes: Managing a Trade Show Without Losing Your Mind

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Ms. Rocke has done an excellent job describing how a person in charge of a booth at a trade show can stay focused on the purpose of the tradeshow which is to create leads. She offers a step by step process and timeline that will give the reader the best results from his efforts. The book is easy to read, interlaced with humor, and well written. It is organized logically permitting it to be used as a reference during the entire process of preparing for the upcoming tradeshow. It is a must-read for anyone responsible for any aspect of a trade show.

Behind the Scenes: Managing a Trade Show Without Losing Your Mind is a straightforward guide to running a successful trade show. Chapters address the basic checklist, how to select the right space, tips, tricks and techniques for a quality exhibit, how to acquire well-designed graphics, recruiting optimum prospects, management logistics, and more. A no-nonsense manual that taps directly into the author's eleven years of experience managing trade shows in the high technology industry.

There is a lot of good information in this book. I always find it's best to have a variety of books, because you can get pointers from each one. Every writer, writes from his/her point of view and his/her experiences.