Behind the Scenes at Special Events: Flowers, Props, and Design (Hardcover)

by Lena Malouf (Author) "At any given moment, all over the world, there are crowds of eager people walking through the door of some special event-a glittering awards night,..." (more)
Key Phrases: stringer lights, scrim stage, art backdrop, Red Archer, Guinness Stout, Las Vegas (more...)

Editorial Reviews

Product Description
This indispensable resource covers all of the essentials of designing and executing a successful theme party or special event. From presenting a menu of theme ideas to creating a color scheme to designing and building stage sets, this book includes everything a successful party-planner needs to know.

From the Back Cover
"A much-needed, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arm's reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms. Malouf's extraordinary book." —Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University

"From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events —this book is an all-inclusive event designer's 'How To!'." —Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia

"This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer." —Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.

Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Malouf's most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed.

This practical how-to book covers:

• Inspirational concept and theme ideas
• What to include in contracts and agreements
• Setting a budget and sticking to it
• Creating a more efficient work schedule
• Using the power of color to its fullest potential
• The endless possibilities of design, décor, and sets
• Exquisite flower arrangements and beautiful linens

For the newcomer, student, or professional planner, this step-by-step book walks you through the entire event process.

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Product Details

• Hardcover: 224 pages
• Publisher: Wiley (December 14, 1998)
• Language: English
• ISBN-10: 0471254916
• ISBN-13: 978-0471254911
• Product Dimensions: 11.1 x 8.4 x 0.7 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 1.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #389,441 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

64 of 64 people found the following review helpful:

1.0 out of 5 stars Outdated for Event Planners of the New Millennium!, May 7, 2000

By	Wendy Y (Hong Kong) - See all my reviews

If you are not a professional event organizer planning a non-official function, this book may be of some use to you. However, I found the book a disappointment due to the fact that most of the material including context, venue layout, theme concepts, designs, and especially the photos (mostly in black & white) very outdated. These material would have been useful in the early 80s. Definitely not worth the price it is charging.

9 of 9 people found the following review helpful:

2.0 out of 5 stars Dated & disappointing! , July 17, 2005

By	V. Sharpe "vs" (Sydney, Australia) - See all my reviews (REAL NAME)

Warning to potential buyers of this book...it's pretty expensive for what you get - have to say I expected a gorgeous hard cover and lots of glossy pics but it is NOT like that. Whilst the cover is hard, there is minimal coloured pics. All in all, whilst this book has good ideas I was generally disappointed.