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Being a Starving Artist Sucks Paperback – May 19, 2008
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1. Mastering client interaction
2. Running an effective design business
3. Marketing & promoting your design business
4. Negotiating, pricing & protecting your work
5. Real stories, real clients, & some really hard lessons
7. Conclusion (pp 495-496)
A. Workbook exercises for the success-driven designer (pp 442-494)
>>Managing client relations
>>Running an effective, money-making business
>>Marketing & promotion
>>Money, pricing, & more money
B. Recommended resources for designers (pp 497-498)
Technically speaking Appendix A was listed in the book's Table of Contents as Chapter 6. But I thought it was misplaced there. I didn't really have a favorite section or article in this book. I liked the whole book.
Back in 1990 I decided to open my own law office after quitting my CPA job with one of the Big 7. At the time I was hungry to start my own business, but I was clueless as to what was involved. I wasn't a networker, and I was not well versed on marketing tools and techniques. Basically I could have used the instant book back then and not learned the hard way as the author of this book says he also did. The price of this book and the time spent reading it will definitely be a drop in the bucket for any young professional venturing out on his or her own as an entrepreneur.Read more ›
The initial chapters on being confident really struck a chord with me. At the time I purchased the book I had unfortunately just been laid off from work. Knowing that we all suffer, at least in some part, with confidence and self-esteem issues, both personally and in our creative work, it made my predicament a little more bearable to know I wasn't alone in my thought process.
It has great information for all designers in general - not just specifically freelancers, or would-be freelancers and is laid out in a simple, easy to read format with lots of nice white space and readable fonts, so my eyes don't ache! There's so much valuable information and as a resource book, you will find yourself picking it up frequently to refer to relevant chapters. It's easy to thumb through sections at random, since some topics will be more relevant to the reader than others. Chapters on Managing clients, preventing miscommunication between parties, pricing your work and not letting clients take advantage of you were all great chapters that explain how best to handle things up front to alleviate frustration down the line.Read more ›
Maybe that's not an entirely valid criticism of a book that isn't meant to be a design manual. But I worry that serious artists could be put off by such things, while those who are less interested in filling the world with good design will unfortunately be persuaded that they can make a fast buck with a little self-promotion. For instance, a lot of emphasis is placed on getting feedback from your clients about the look of your own marketing materials. This advice would make sense if having a personal style and vision were not such important aspects of being a reputable designer. Anyone who has produced good design for any length of time will tell you that it usually happens DESPITE client feedback, not because of it.
However, if you can ignore the money-over-quality overtones and remind yourself that you need to know about quality AND making money, the content really is very useful. I transitioned from in-house design into freelance while reading this book, and it definitely helped me avoid many problems that might have prevented my business from becoming as successful as it has over the past couple of years.
Most Recent Customer Reviews
I started freelancing a year ago and I struggled a lot on how to get clients how to market myself so I started reading a lot of different books. Read morePublished on November 19, 2009 by Lepamimi
I've only recently started working as a freelance print/web designer. I knew I was making many mistakes starting out, but had no real idea where to find out what they were and how... Read morePublished on September 23, 2009 by Karl Parakenings
If you're just starting out on your own or have been in the design business for any length of time, this is a great book by Jeremy Tuber. Read morePublished on June 19, 2009 by Chris Luke
I use to be scared of the idea to open my own graphic design studio, I was afraid to fail. I'm a Civil Engineer, but my hobby was art. Read morePublished on April 10, 2009 by Angel Gonzalez
I have been reading this book for a few weeks now, and I have to say this is an awesome resource! It is exactly the type of book that I have been looking for. Read morePublished on January 26, 2009 by moltencat
I wish I had known about this book before I started my freelance graphic design business! There is so much practical advice about what works and what doesn't, and what to watch out... Read morePublished on July 7, 2008 by Graphicdesignaz