Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too [Paperback]

Ben Cohen (Author), Jerry Greenfield (Author)

Book Description

Publication Date: May 13, 1998

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
• Practical advice on everything -- from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Editorial Reviews

Review

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.

Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.

Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!

Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.

Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

About the Author

Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.

See all Editorial Reviews

Product Details

• Paperback: 304 pages
• Publisher: Simon & Schuster (May 13, 1998)
• Language: English
• ISBN-10: 0684838559
• ISBN-13: 978-0684838557
• Product Dimensions: 9.4 x 6.2 x 0.8 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #439,764 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Great inspiration seeking book, October 19, 2004

By 

Tan Suan Loke (Simei, Singapore) - See all my reviews
(REAL NAME)   

This review is from: Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too (Paperback)

This is one of few books that I read cover to cover, and going to read it again in the next few months to remind myself and my business that there is more than just making money in life - its about making the world a better place to live for.

Although it doesn't contain any recipe for ice-creams (wasn't looking for one), it does contain the recipe for a successful business model built on a socially responsible organization that grew into a giant franchise all over the world - from a gas station and a mere 4 grands. GREAT role model for those going into business as well as those already in business.

Great resource annex at the back, from suppliers to other valued-led business. I live in Singapore, but if I have the chance, I will want to visit Vermont when my business takes off.

Since this book was a pre-Unilever take-over publication, it did not mention about the business model changes after that.

The world is getting messy - war, poverty, madness, scandals and terror, this book injects humanity into us, it gives me comfort when I go to sleep at night knowing that there are still hope and greatness in most of us. I give it 5 stars.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Ben & Jerry's Double Dip, November 30, 2009

By 

Brenda H. Bricker "BJ" (Ithaca, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too (Paperback)

I teach leadership in nonprofits to ambitious and very talented college students. Increasingly students are interested in nonprofit-business partnerships. Ben and Jerry's led the socially responsible business movement and this book is both a guide to this kind of business initiative and entertaining story telling. I recommend it for real people who may be interested in beginning their own business as well as those who appreciate values led initiatives.