Can a business succeed if it is being run by someone who thinks a meeting is valuable when it produces good lines for his company-inspired screen play? Well, yes. In spite of a sometimes slapdash operation, a superior product and hard work save the day in the case of Ben & Jerry's ice cream. This presentation is not a guide for entrepreneurs. Rather, it is a case study of the problems an owner-operated company faces while evolving into a large corporation. Ben and Jerry have tried, with difficulties, to implement their liberal social agenda through the business. For example, they buy some food products through a company operated by homeless persons. The account is interesting rather than educational and may appeal more to Ben & Jerry's ice cream lovers than businesspersons. Reader Joseph Campanella narrates well. Recommended for public libraries in areas where Ben & Jerry's products have a high profile.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
While Ben & Jerry's is one of the leading innovative and socially responsible businesses, this tale is as much an example to young entrepreneurs of what not to do as it is a model of exactly what to do. Lager, former CEO of Ben & Jerry's, was one of the company's early players, leaving in the 1990s, and he writes a captivating story about the $200 million, publicly traded enterprise, which originated in a rehabbed gas station where its founding fathers once ate saltines and sardines and slept on freezer chests all winter to be able to open by spring. Ben Cohen's dedication, marketing brilliance, and creativity and Jerry Greenfield's burnout, resignation from the company, and return are all faithfully documented, along with the dedication of the production workers to the ideal that has characterized Ben & Jerry's. Lager captures the sense of humor that kept the company going through rough times, but that humor dissipates into whining when the author reaches the years when he and Ben were at ideological odds. Those few chapters aside, this business history will be an inspiration to those struggling with their own young businesses as well as a great read for those who just love ice cream. Caroline Andrew --This text refers to an out of print or unavailable edition of this title.See all Editorial Reviews
Loved the insights into how decisions were made and some of the growing pains addressed. It was a fast read.Published 4 months ago by Wu
While this can be viewed as a text book of sorts for the aspiring entrepreneur, it also reads like a fun non-fiction work whether you like ice cream or not. Read morePublished 16 months ago by Rob Piechota
I bought this book because I had to write a research paper about a business. I was surprised how interesting this story was-I never knew Ben & Jerry were so darn cool. Read morePublished on August 12, 2013 by LesaL
I read this book in preparation for a presentation on a values-led organization. I liked that the book was factual, but was bothered by the forward that Jerry wrote. Read morePublished on March 30, 2013 by April Lee Serne
I read a lot of business beginning stories, I have not even finished this book - about 75% thru. Can't imagine anything exciting happening - it is mostly about larger sized... Read morePublished on November 13, 2012 by cb
I spotted this book on amazon, and the deal was amazing on the used book, so I decided to go for it. Read morePublished on July 20, 2011 by Tathagata Mukherjee
This book came at the right time in my life and I enjoyed reading about two ordinary guys who just started out in a gas station with a few dollars and a taste for ice cream. Read morePublished on November 27, 2010 by SISSY
Got this for my daughter, a school assignment> Kept her interest and she said she enjoyed reading it.Published on November 8, 2010 by HIgh School Mom
I couldn't put this book down! A fascinating and hilarious look at the personalities and mishaps that escalated Ben & Jerry's to the national spotlight. Read morePublished on November 3, 2010 by vrog