This inspiring tale, written by a former Ben & Jerry's CEO, tells the story of Ben & Jerry's phenomenal success as a socially responsible, innovative, and progressive corporation. 2 cassettes.
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Editorial Reviews
From Library Journal
Can a business succeed if it is being run by someone who thinks a meeting is valuable when it produces good lines for his company-inspired screen play? Well, yes. In spite of a sometimes slapdash operation, a superior product and hard work save the day in the case of Ben & Jerry's ice cream. This presentation is not a guide for entrepreneurs. Rather, it is a case study of the problems an owner-operated company faces while evolving into a large corporation. Ben and Jerry have tried, with difficulties, to implement their liberal social agenda through the business. For example, they buy some food products through a company operated by homeless persons. The account is interesting rather than educational and may appeal more to Ben & Jerry's ice cream lovers than businesspersons. Reader Joseph Campanella narrates well. Recommended for public libraries in areas where Ben & Jerry's products have a high profile.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1994 Reed Business Information, Inc.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1994 Reed Business Information, Inc.
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