Benefit Auctions: A Fresh Formula for Grassroots Fundraising [Paperback]

Sandy Bradley (Author)

Book Description

Publication Date: June 1, 2004

In a climate in which community services funding is more and more scarce and the causes are getting more and more urgent, grassroots fundraising is the brightest light at the end of the tunnel. The easiest grassroots fundraiser is a benefit auction, and this book offers tried-and-true methods for putting on a wildly successful event.

In this comprehensive, step-by-step guide, author Sandy Bradley draws on her many years of experience as an organizer and auctioneer for nonprofits and arts organizations. Learn how to

• determine what kind of event is best for your organization
• find an ideal location
• hire an effective auctioneer
• develop a strategy to get your supporters to attend
• solicit donations of good and services to sell
• generate a catalog and bid sheets
• train volunteers so the event will run smoothly
• set up your event for maximum profits
• wrap up for guaranteed success at your next auction

With a warm, engaging style, the author offers a fresh approach based on enthusiasm for the cause, understanding the motivations of all who are involved, and keeping a good sense of humor. With a glossary, sample solicitation scripts, catalog entries, forms, and letters, this guide is an essential tool if you are looking to plug that hole in the budget and have fun while you’re at it.

Editorial Reviews

About the Author

Sandy Bradley is an auctioneer for nonprofits and arts organizations. She is also a musician, writer, and, for thirteen years, host of the "Sandy Bradley’s Potluck" on National Public Radio. She has served on the Seattle Arts Commission and the Bumbershoot Commission. In 1991, The Seattle Times named her one of ten "People of the Year" who make Seattle a better place to live. A licensed auctioneer since 1979, she is currently an oyster farmer on Willapa Bay.

Product Details

• Paperback: 161 pages
• Publisher: Pineapple Press (June 1, 2004)
• Language: English
• ISBN-10: 1561643041
• ISBN-13: 978-1561643042
• Product Dimensions: 10.9 x 8.5 x 0.5 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #550,051 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful:

5.0 out of 5 stars This is *just* what I needed!, August 30, 2004

By 

John V. Hedtke (Eugene, OR) - See all my reviews
(REAL NAME)   

This review is from: Benefit Auctions: A Fresh Formula for Grassroots Fundraising (Paperback)

I wanted to drop you a note to tell you how extraordinarily impressed I am with "Benefit Auctions: A Fresh Formula for Grassroots Fundraising" by Sandy Bradley.

In the past, I've had occasion to run auctions for several non-profit organizations, both church and professional. I did okay winging it, but it wasn't easy. I had a problem collecting donations, getting the auction publicized, and keeping things running smoothly. It worked, but I always felt that it'd be a lot smoother if I knew what I was doing.

Then I read "Benefit Auctions: A Fresh Formula for Grassroots Fundraising." Within the first few chapters, I saw that one of my biggest problems with meeting my expected goals was that I hadn't set my goals correctly. The "times 2" rule explained it all. I also learned how to do much better solicitation of goods and services from donors (and how to find new donors!). The suggestions for how to set up processes also eliminated a major headache for the volunteers and--best of all--showed me how to speed up the payment and checkout procedures, which had been a real bottleneck in the past.

I haven't yet had a chance to try all of these techniques yet, but I am confident that I'm going to be able to double the income through increased donations while spending slightly less effort to publicize and run the auction. On behalf of my customers and my volunteers, thank you!

8 of 8 people found the following review helpful:

5.0 out of 5 stars Best Instruction Manual You'll Find, May 1, 2005

By 

Jim Broumley "Writer/Historian" (Mechanicsburg, PA) - See all my reviews

Amazon Verified Purchase

This review is from: Benefit Auctions: A Fresh Formula for Grassroots Fundraising (Paperback)

I'm just getting started in fundraising auctions and I've read everything I can get my hands on. I should have started and stopped with this book. I've bought extra copies to give to the nonprofits I'm working with so they'll know how to do it right.

6 of 7 people found the following review helpful:

5.0 out of 5 stars Invaluable step-by-step guide, September 7, 2004

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Benefit Auctions: A Fresh Formula for Grassroots Fundraising (Paperback)

Benefit Auctions: A Fresh Formula For Grassroots Fundraising by musician, author, and licensed auctioneer Sandy Bradley who draws upon her years of experience and expertise as an auctioneering fundraiser for nonprofits and arts organizations. Benefit Auctions is an invaluable step-by-step guide for determine the kind of even best for a particular organization; finding an ideal location; hiring an effective auctioneer; developing a strategy for attracting attendees and bidders; soliciting donations of goods and services to sell; generating a catalog and bid sheets; training volunteers; setting up the event for maximum financial revenues; concluding an auction successfully while laying the groundwork of the next one. If you are responsible for developing a fundraising auction for your group or organization, then give a careful reading to Sandy Bradley's Benefit Auctions.