Best Branding Books

A Listmania! list by Nick Wreden "Nick" (Atlanta, GA)
 
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
1.  Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan
The list author says:
  "Good case studies to spark ideas"
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (39 customer reviews)

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FusionBranding: How to Forge Your Brand for the Future
2.  FusionBranding: How to Forge Your Brand for the Future by Nick Wreden
The list author says:
  "How companies will brand in the future"
$25.84   Used & New from: $0.84
4.6 out of 5 stars  See all reviews (13 customer reviews)

Building Brand Identity: A Strategy for Success in a Hostile Marketplace
3.  Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw
The list author says:
  "Great for those just getting into marketing"
$45.70   Used & New from: $0.01
4.3 out of 5 stars  See all reviews (3 customer reviews)

Under the Radar: Talking to Today's Cynical Consumer
4.  Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond
The list author says:
  "Outrageousness as a marketing tool"
$38.73   Used & New from: $0.01
3.1 out of 5 stars  See all reviews (20 customer reviews)

Best Practices in Customer Service
5.  Best Practices in Customer Service by Ron Zemke
The list author says:
  "Primer on service management and problem resolution"
Used & New from: $0.70
4.8 out of 5 stars  See all reviews (5 customer reviews)

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Monitoring, Measuring, & Managing Customer Service
6.  Monitoring, Measuring, & Managing Customer Service by Gary S. Goodman
The list author says:
  "Ideal for customer call centers"
$37.46   Used & New from: $0.01
3.2 out of 5 stars  See all reviews (5 customer reviews)

The Experience Economy: Work Is Theater & Every Business a Stage
7.  The Experience Economy: Work Is Theater & Every Business a Stage by James H. Gilmore
The list author says:
  "Wrapping the customer into the brand through experience"
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (57 customer reviews)

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Why We Buy: The Science Of Shopping
8.  Why We Buy: The Science Of Shopping by Paco Underhill
The list author says:
  "The bible for retail merchandising"
Used & New from: $0.01
3.8 out of 5 stars  See all reviews (252 customer reviews)

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Ogilvy on Advertising
9.  Ogilvy on Advertising by David Ogilvy
The list author says:
  "The only advertising book you need to read"
$18.12   Used & New from: $5.07
4.6 out of 5 stars  See all reviews (203 customer reviews)

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
10.  The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Reed K. Holden
The list author says:
  "Branding is incomplete without addressing pricing"
Used & New from: $0.41
4.7 out of 5 stars  See all reviews (27 customer reviews)

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Nick Wreden "Nick" (Atlanta, GA)
Qualifications: Branding Consulting
Last updated: 10/29/02
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