A Listmania! list by Arik R. Johnson(Chippewa Falls, Wisconsin, USA)
The list author says: "My list of favorite business books each year is most often focused on a few core concepts that caused me to rethink my assumptions about decision making, management, innovation and strategy within the framework of my profession of competitive intelligence in business. The clustering of the ideas these books espouse were no different in 2008 and some common themes emerged that I thought reflected the cultural zeitgeist of business in general pretty well.
I found the year focused its best output on a few, persistent core themes: strategic innovation, intelligence analysis, finance and economics, decision psychology, entrepreneurial growth, leadership and management, social media and (most surprising for me this year) idea presentation."
"Organizations learn in response to competition, making them stronger competitors and so triggering learning in their rivals. Thus, performance is relative to competition, not absolute. A company can run faster and fall farther behind at the same time."