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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement Paperback


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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement + Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation + Social Media Marketing
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Product Details

  • Paperback: 224 pages
  • Publisher: Kogan Page (July 15, 2011)
  • Language: English
  • ISBN-10: 0749460628
  • ISBN-13: 978-0749460624
  • Product Dimensions: 8.5 x 6.8 x 0.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #122,894 in Books (See Top 100 in Books)

Editorial Reviews

Review


"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" --Midwest Book Review 

The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.” --New York Journal of Books 

"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended." --CHOICE


Marketing managers, digital marketing specialists, advertising agencies, media owners, students, digital media specialists

Book Description

Real-world examples of the world's most effective digital campaigns

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Daniel Maciel on March 20, 2013
Format: Paperback
The book was an overall good read, but the title may have overblown the realities of the campaigns. There were many good takeaways from the book, but it could have been seemed together better to help the reader grasp an overall theme from the sets of campaigns. It's an easy read for many small businesses trying to get an idea of how some companies have engaged their competitors and may spark some new ideas as well.
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