"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" --Midwest Book Review
“The Best Digital Marketing Campaigns in the World
brings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.” --New York Journal of Books
"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended." --CHOICE
About the Author
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing, The Best Digital Marketing Campaigns in the World II, and Understanding Social Media (Kogan Page).
Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.