In today's high-tech age of electronic mail, fax machines, and the Internet, it is imperative that direct-response marketing design ideas stay fresh. Pop-up campaign advertisements, a Website home page design, or message in a bottle are all vehicles for creating a successful direct-response campaign. This new volume from Rockport Publishers presents a magnificent collection of the best, new, direct-response advertisements and promotions created by top designers today.
--Presents more than 250 innovative and creative direct-response designs from top international designers
--Features five categories: product promotion, service promotion, event promotion, corporate promotion, and self-promotion
--Includes mailed and electronic promotions
Each design is highlighted with a brief caption describing the creation process, software, materials used, special design tricks and techniques, and the designer's process for meeting the client's needs and expectation
