The Best I.T. Sales & Marketing BOOK EVER! - Selling and Marketing Managed Services (Perfect Paperback)

~ Erick Simpson (Author)
Key Phrases: behavioral profiles, savings analysis form, appointment confirmation postcard, The Best, Selling Managed Services, Appointment Marco (more...)

Editorial Reviews

Review

It was obvious to me that I was learning cutting-edge information that would make me successful. I was so impressed that I signed up for the CEO Program and the Marketing Program and I gave notice to my employer. It was that clear, how I would be able to succeed, in a relatively short period of time, at realizing my dream of turning my side consulting company into a full-time, full-service Managed Services Provider. I know my business will be successful and I owe a large part of that success to the training and mentoring provided by the MSPU staff. Keep up the great work. --William Davis, President - Technology Consulting Services<br /><br />The tools that you give us are incredible, and the way you've put this together to go out and do a presentation is the best I've ever seen. --Pam Tappan, Director of Sales - ANS Solutions<br /><br />To find a company other than MSP University that provides this type of support for our industry specifically is nonexistent. I am currently using MSP University's CEO Support and would not hesitate to recommend them to anyone with a new business or even an established business looking to grow. It s an invaluable service that has been meeting my expectations each month plus more. --Jamie Williams, President - Effective Technology Partner, IL

The tools that you give us are incredible, and the way you've put this together to go out and do a presentation is the best I've ever seen. --Pam Tappan, Director of Sales - ANS Solutions

To find a company other than MSP University that provides this type of support for our industry specifically is nonexistent. I am currently using MSP University's CEO Support and would not hesitate to recommend them to anyone with a new business or even an established business looking to grow. It s an invaluable service that has been meeting my expectations each month plus more. --Jamie Williams, President - Effective Technology Partner, IL

Product Description

Following up on the success of The Guide to a Successful Managed Services Practice - What Every SMB IT Service Provider Should Know...; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of running a successful I.T. practice - growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER! reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients. Drawing upon MSP University's experience in helping Partners across the country transition to an annuity-based, proactive Managed Service delivery model, each phase of the I.T. Sales and Marketing process is addressed. Broken down into logical sections, this book helps you choose your target market, determine your service offerings and develop your marketing message, as well as the methods by which to successfully deliver it. Follow-on chapters address hiring the right sales staff, as well as training, incenting and managing them for success. Additional topics covered include appointment setting and conducting the first, second and third client sales appointments - all the way through closing the deal with the decision-maker. The downloadable content contains over 50 newly designed marketing collateral, case study and white paper templates, as well as a complete 17-page business-winning I.T. Solutions and Managed Services website design worth $5,000. Chock full of additional new tools and collateral, the downloadable material included with this title greatly enhances the value of "The Best I.T. Sales & Marketing BOOK EVER!", and insures that this unique publication lives up to its name.

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Product Details

• Perfect Paperback: 464 pages
• Publisher: Intelligent Enterprise; 1st edition (September 17, 2007)
• Language: English
• ISBN-10: 0978894316
• ISBN-13: 978-0978894313
• Product Dimensions: 8.8 x 5.9 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #554,792 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Scam Book not worth the money, February 28, 2009

By	Honest Perspective "I call it like I read it" (Los Angeles,CA) - See all my reviews

I would not recommend this book to anyone. It is way overpriced for the content. This book has little useful information other than basic salesmanship. It is a sophomoric, outdated, large print book that has little if any value. It has numerous typos and did NOT come with the CD that it promised. When I called the company about the CD, they told me to download hundreds of pages and then they attempted to sell me a "Boot Camp". What I have now come to realize is that this book is basically a dictation of the SCAM Boot Camp. Investigate thoroughly before making an unwise decision to attend the boot camp or buy the book. If you buy this book you will be as disappointed as I am. One third of the book (literally pages 319 - 464) is an appendix and index (145 pages of mini slides that are too small to be read - frustrating filler), the rest of the book is a dictation of interviews of slightly ignorant people who have less than the (should be) required understanding of the English language. The book is mostly a dictation of the scam Boot Camp. They tell you the boot camp is free-- but that you must pay [...] for their corporate membership but then they may not let you in the boot camp unless you take several tests. The catch is the boot camp is free so the money is not refunded because you paid for a membership of for their website. There is nothing personal with me and them-- I am just reporting what I see. Good luck -keep your eyes on them. Bad book, and the company, is on par with the book. AVOID.

5.0 out of 5 stars Invaluable information for IT providers to SMB, February 6, 2008

By	Philip Kenealy "ACES" (Cedar Falls, Iowa) - See all my reviews (REAL NAME)

This book is jam-packed with valuable insight to assist IT VAR's in selling and marketing to Small Business. It is required reading for my company's sales and marketing staff. I highly recommend it to anyone whether new to the business or an old veteran.

5.0 out of 5 stars The Best IT Sales & Marketing Book Ever, January 26, 2008

By	Jeff H. Penland "CNS Inc" (St. Joseph, MO USA) - See all my reviews (REAL NAME)

We are excited to get started practicing what The Best I.T. Sales & Marketing BOOK EVER! has to offer. I believe that it is going to provide us exactly what every SMB IT Solution Provider despartely needs which is SALES & MARKETING KNWOLEDGE & EXPERIENCE. The way I look at it is if MICROSOFT listens to what Erick Simpson is saying, I better start listening to Erick Simpson and Intelligent Enterprise.