The Best-Laid Business Plans: How to Write Them, How to Pitch Them (Virgin Business Guides) [Paperback]

Paul Barrow (Author), David Storey (Preface), Richard Branson (Foreword)

Book Description

Series: Virgin Business Guides | Publication Date: September 2001

Careful planning is is the key to successful business development and growth for every company, new or old. If you're launching new products and services, taking on more people, relocating to bigger offices, buying a business or selling one, you'll do it better if you plan it. With sound practical advice, case studies and exercises, this book will help you through the planning process and ensure that your plans are indeed the best-laid business plans.
-- An invaluable guide to help you plan for any business contingency
-- Practical advice on creating a successful business plan
-- Short, easy-to-digest sections and useful case studies.

Editorial Reviews

Review

Authoritative and encouraging -- Management Today

Authoritative and encouraging. -- Management Today

Uses case studies and practical exercises to stress the need for a Unique Selling Point (USP) and effective marketing strategy. -- The Independent, July 17th, 2001

From the Publisher

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

See all Editorial Reviews

Product Details

• Paperback: 214 pages
• Publisher: Virgin Publishing (September 2001)
• Language: English
• ISBN-10: 0753505371
• ISBN-13: 978-0753505373
• Product Dimensions: 8.4 x 5.3 x 0.8 inches
• Shipping Weight: 9.1 ounces
• Amazon Best Sellers Rank: #2,928,669 in Books (See Top 100 in Books)

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