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Best Marketing Books 2010

Jeffrey Swystun
The list author says: "It was not the greatest year for marketing books or business books in general. Few tackled the downturn in practical terms. And it turned out to be another year focused on the promise of social media: engaging with influencers, creating buzz, generating earned media, and having clearer metrics. It was also the return of differentiation in many books which is central to marketing so not a bad thing at all. But this year needed to focus more on what readers could immediately do to have instant impact and that was in short supply."
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
"Solid primer on the promise of social media. Good introduction for those becoming familiar with the various channels out there and reinforcing for those in the game."
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
"Tackles a difficult layer in the practice of social communications - finding the few important influencers who drive buzz."
UnMarketing: Stop Marketing. Start Engaging.
UnMarketing: Stop Marketing. Start Engaging.
"Solid thoughts here but beware the author's position of throwing out tried and traditional marketing practices - many still have their place."
The Referral Engine: Teaching Your Business to Market Itself
The Referral Engine: Teaching Your Business to Market Itself
"Overshadowed by the notion of buzz lately, referrals are the tangible output of advocates talking about your products and services. Referrals are super efficient and effective - worthy of focus in a company's marketing plans at all times."
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
"A great practical guide - one of the most applicable of the year. Good for marketing layman and expert alike."
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
"When was the last time your company really revisited its pricing strategy? Get to it and take a look at this for inspiration and ideas."
Delivering Happiness: A Path to Profits, Passion, and Purpose
Delivering Happiness: A Path to Profits, Passion, and Purpose
"Business biographies can be a great source of inspiration as they are generally based on the passion of a founder who had vision. That is the case here and Tony Hsieh's focus on company culture is a great lesson for all of us who may be beaten down by tough times."
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
"Once you have a customer - do not let them go. Every day you must earn their loyalty and customer service is critical. This book's benefit is it marries both on- and off-line service processes and practices."
Different: Escaping the Competitive Herd
Different: Escaping the Competitive Herd
"A lighter book but strong in message - find what makes you different, embrace  and leverage the heck out of it. An old tenet and practice that sadly we need reminding of."
Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences
"As the book says, "Presentations are meant to inform, inspire, & persuade audiences but all too often, fail on all counts." This is a great find this year and will help anyone who has to convince someone of anything to do it. Also a visual treat."