The list author says: "It was not the greatest year for marketing books or business books in general. Few tackled the downturn in practical terms. And it turned out to be another year focused on the promise of social media: engaging with influencers, creating buzz, generating earned media, and having clearer metrics. It was also the return of differentiation in many books which is central to marketing so not a bad thing at all. But this year needed to focus more on what readers could immediately do to have instant impact and that was in short supply."
"Overshadowed by the notion of buzz lately, referrals are the tangible output of advocates talking about your products and services. Referrals are super efficient and effective - worthy of focus in a company's marketing plans at all times."
"Business biographies can be a great source of inspiration as they are generally based on the passion of a founder who had vision. That is the case here and Tony Hsieh's focus on company culture is a great lesson for all of us who may be beaten down by tough times."
"Once you have a customer - do not let them go. Every day you must earn their loyalty and customer service is critical. This book's benefit is it marries both on- and off-line service processes and practices."
"As the book says, "Presentations are meant to inform, inspire, & persuade audiences but all too often, fail on all counts." This is a great find this year and will help anyone who has to convince someone of anything to do it. Also a visual treat."