Best Practice Creativity [Hardcover]

Peter Cook (Author)

Book Description

Publication Date: October 1998

Many organizations today face the need to continually re-invent themselves to remain competitive. This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective.

Product Details

• Hardcover: 271 pages
• Publisher: Gower Pub Co (October 1998)
• Language: English
• ISBN-10: 0566080273
• ISBN-13: 978-0566080272
• Product Dimensions: 9.2 x 6.5 x 1.2 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,716,639 in Books (See Top 100 in Books)

More About the Author

Peter Cook leads Human Dynamics and the Academy of Rock - Creative management consulting and keynote business speaking, serving top businesses and organisations in the World, such as Pfizer, Unilever, The United Nations, Ashridge Business School and Johnson and Johnson. With over 20 years' business, academic and consultancy experience: Leading innovation teams; International trouble-shooting and quality audits; Internal business and OD consultancy: Leadership and management development.

Peter started life as a chemist, has an MBA and a 'university of life' qualification in leading rock bands. Author of 'Best Practice Creativity' and 'Sex, Leadership and Rock'n'Roll', acclaimed by Professor Charles Handy and Tom Peters. Peter has appeared on BBC Radio, TV and the Institute of Directors with his ideas.

Peter also records and performs music with his colleague John Howitt, a session musician who has performed with Celine Dion, Anastasia and Shirley Bassey. Websites Human Dynamics: www.humdyn.co.uk and The Academy of Rock: www.academy-of-rock.co.uk

Customer Reviews

Most Helpful Customer Reviews

1 of 3 people found the following review helpful:

5.0 out of 5 stars This will become a business & management classic, February 13, 1999

By A Customer

This review is from: Best Practice Creativity (Hardcover)

As Monty Python would say "this is not a book to lay down and avoid". Indeed, this a companion, guide, expert, tutor and even, dare I say, portable consultant in creativity. If your firm's blue meanies allow you to buy only one book on creativity then, be creative and buy this one! Best Practice Creativity provides not only a menu of innovation ideas but also a intelligent person's methodology on how to implement those ideas contingent on environmental factors. The range stretches from strategic heights to operational necessities. The book takes a bus stop approach (stop me for an idea) which invites the reader to dip in and bathe in the sheer delight of diversity. Fans of change management will love to explore this book as they look for new ways and non-believers will experience pleasant shifts in paradigms as they become enchanted by the ease with which Cook describes the successful cases along with the learnings from failures! Those managers who use business models as transition objects will be overjoyed at the huge number of teddy bears Cook has rounded up for them - my favourite is the Product Destiny Matrix which works really well. A splendid piece, Mr Cook, more broth please!