Customer Reviews

Best Practice Creativity

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As Monty Python would say "this is not a book to lay down and avoid". Indeed, this a companion, guide, expert, tutor and even, dare I say, portable consultant in creativity. If your firm's blue meanies allow you to buy only one book on creativity then, be creative and buy this one! Best Practice Creativity provides not only a menu of innovation ideas but also a intelligent person's methodology on how to implement those ideas contingent on environmental factors. The range stretches from strategic heights to operational necessities. The book takes a bus stop approach (stop me for an idea) which invites the reader to dip in and bathe in the sheer delight of diversity. Fans of change management will love to explore this book as they look for new ways and non-believers will experience pleasant shifts in paradigms as they become enchanted by the ease with which Cook describes the successful cases along with the learnings from failures! Those managers who use business models as transition objects will be overjoyed at the huge number of teddy bears Cook has rounded up for them - my favourite is the Product Destiny Matrix which works really well. A splendid piece, Mr Cook, more broth please!