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Best Sales Promotions, Sixth Edition (Vol 6) [Hardcover]

William A. Robinson (Author)

3.5 out of 5 stars See all reviews (2 customer reviews) |

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Product Details

Hardcover: 240 pages
Publisher: McGraw-Hill Companies; 6th edition (January 1987)
Language: English
ISBN-10: 0844231223
ISBN-13: 978-0844231228
Product Dimensions: 9.3 x 6.9 x 0.9 inches
Shipping Weight: 2 pounds

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #2,814,696 in Books (See Top 100 in Books)

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3.5 out of 5 stars (2 customer reviews)

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3.0 out of 5 stars sales promos, June 14, 2009

A. Feldner (Mendham, NJ) - See all my reviews
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This review is from: Best Sales Promotions, Sixth Edition (Vol 6) (Hardcover)

As a client of WA Robinson, we used their promo knowledge extensively to identify major brands that would partner with us and execute promos excellently. I bought this book as a reference for my current work.

There are no other books on this subject that I have found.

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1 of 14 people found the following review helpful:

4.0 out of 5 stars high-school textbooks, February 15, 2000

By A Customer

This review is from: Best Sales Promotions, Sixth Edition (Vol 6) (Hardcover)

I found this book very helpful, straightforward and easily explained. It reminds me with mathematic, physics, and chemistry high-school textbooks

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Inside This Book (learn more)

First Sentence:
In this section of the book, we spotlight 51 promotions that our panel of judges has selected as the best promotions for 1981, 1982, 1983, and 1984. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
breakthrough promotion, qualification sheet, sales promotion agency, premium pack, partnership promotion, refund offer, participating dealers, sales promotion manager, best promotions, trade incentives, participating retailers, account supervisor, value pack, continuity program, coupon promotion, promotional period, rebate checks, trade allowances, multiple purchase, free pair

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Advertising Age, Del Monte, Red Baron, Federal Express, General Foods, New York, Cracker Jack, Los Angeles, Maxwell House, Sports Illustrated, March of Dimes, Pepsi Light, City of Hope, Coupons of Hope, The Who, American Airlines, Burger King, Citicorp Travelers Checks, Diet Coke, Julio Iglesias, Woman's Day, Diet Pepsi, Family Circle, Good Housekeeping, Opportunity Calling

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 3 books:

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don Schultz in Front Matter, and page 243
Cadillac Eldorado (American Classics) by James W. Howell on page 350
Sales Promotion Management by William Robinson in Front Matter

6 books cite this book:

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don Schultz on page 94, and page 104
Image Marketing: Using Public Perceptions to Attain Business Objectives by Joe Marconi in Back Matter
Promotional Marketing by William A. Robinson in Back Matter
AMA Handbook For Managing Business To Business Marketing Communications by J. Nicholas De Bonis in Back Matter
Marketing Magic: Action-Oriented Strategies That Will Help You (Adams Expert Advice for Small Business) by Don Debelak in Back Matter

See all 6 books citing this book

Books on Related Topics (learn more)

Advertising Media Planning, Sixth Edition by Jack Zanville Sissors

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Advertising and Promotion by Michael A. Belch

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Marketing Management by James H. Donnelly

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The New Marketing Paradigm by Don E. Schultz

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