The Best Seller [Paperback]

Forbes D. Ley (Author)

Product Details

• Paperback
• Publisher: Sales Success Pr; 14th edition (June 1984)
• Language: English
• ISBN-10: 0961331925
• ISBN-13: 978-0961331924
• Product Dimensions: 8.3 x 5.2 x 0.9 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,393,724 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Dig for the Nuggets., October 18, 2001

By 

"mrblaze" - See all my reviews

This review is from: The Best Seller (Paperback)

Considering the book is a few decades old, it still contains merit, if you read "between the lines".

First off, the tone of writing is very straightforward, reminiscent of Ries/Trout.

One point he's got bang on:

1) Turn on the "Want" emotions and they will buy. (it's not the presentation or answering objections, if you want it badly, you'll buy, simple as that, thus selling is motivational, not persuasive)

Overall, it's definitly worth your browse. But some of the rigid systemtic "prospect reading" is outdated.

2 of 2 people found the following review helpful:

5.0 out of 5 stars If you're a good salesperson, you'll become better....., October 28, 1999

By A Customer

This review is from: The Best Seller (Paperback)

I happened to pull up this book to look at and was saddened to see that one of the reviews on it was very poor.I have an "inside opinion" about this book since I had the privledge of working for the author prior to my childbearing days.Mr.Ley received literally thousands of communications raving about his book, and other products.He is a master at this work.To the man who wrote the poor review:I think being a salesman is a talent,& this book will enhance & perfect it!If it doesn't help, perhaps it is just that selling is not your area of expertise.I highly recommend this book!!

2 of 2 people found the following review helpful:

5.0 out of 5 stars The best treatise on sales I have read., June 11, 1999

By A Customer

This review is from: The Best Seller (Paperback)

This is truly the definitive book on sales technique. The author has a phenominal understanding of sales. I have attended his seminar and find his techniques to be right on target. I have never read a more complete and understandable book on sales.