The Best Seller!: The New Psychology of Selling and Persuading People [Paperback]

Ron Willingham (Author)

Product Details

• Paperback: 192 pages
• Publisher: Prentice Hall Pr (February 1984)
• Language: English
• ISBN-10: 0130744441
• ISBN-13: 978-0130744449
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #649,022 in Books (See Top 100 in Books)

More About the Author

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. Integrity Systems's client list reads like a Who's Who of business: Johnson & Johnson, American Red Cross, IBM, The Guardian Life Insurance Company, Principal Financial Group, Franklin Templeton, and more than 2,000 others. He is the author of Integrity Service and Integrity Selling for the 21st Century. Willingham lives in Phoenix, Arizona.

Customer Reviews

Most Helpful Customer Reviews

7 of 10 people found the following review helpful:

5.0 out of 5 stars An Excellent overview of the sales process! A Must Read, March 28, 1998

By A Customer

This review is from: The Best Seller!: The New Psychology of Selling and Persuading People (Paperback)

THE BEST SELLER is an easy reading book, I use it to train our new sales people. Ron Willingham's insight and wit make this the primer of all sales training books. If you have some one that needs to understand the sales process before you send them out into the world, this IS the book for them(and you)!

3 of 5 people found the following review helpful:

5.0 out of 5 stars My business bible, January 18, 2002

By 

mac harris (Boise, Idaho) - See all my reviews

This review is from: The Best Seller!: The New Psychology of Selling and Persuading People (Paperback)

The Best Seller really should be! I have been reading and re-reading this book for the last 2 months. I am following his direction (as best I can) and I feel like it is begining to work. The book is well written and gets you motivated for anouther day. I am a self-employed rock sculptor, with a fairly limited sales background. I know my product well but I didn't know how to speak to people well. Ron takes you through step by step. I read it over and over and do the exercises. I plan to keep doing it for the next year. Don't buy this book if you are just looking for some good reading. Buy this book if you want to commit to succeed, and work on it long enough to do it. Thanks Mr Willingham! I am going to buy anouther of your books!